Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen, as they are to lead the conversation. In the following we will shed light on the benefits you can reap from social listening.
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Visual content is with out a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Here is the lowdown on Pinterest accompanied by a few of our best tips on how to strategically incorporate the platform with your branding efforts.
In today’s media landscape, brands constantly strive to engage its users, customers and stakeholders. However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement. One of the most crucial things when creating content is to make it relevant to your users. Your audience needs to be able to connect your products and services to their own context, so why not help them out? Relevant content adds value to the individual and makes him or her more prone to engage with it. Here are a few tips to help you make more relevant content.
Posted in Community Management, Content Marketing, Engagement, Facebook, Marketing & Communication, Pinterest, Social Media, Social Media Strategy, Social Network, The Social Newsroom, Tips, Visual content on Mar 15th, 2013