Social sharing is on rise. The aim of every business’s online presence is to encourage sharing and purchasing. Therefore, it’s good have a tool built into your website which enables customers to easily recommend products to their friends either through Facebook page or other social media channels. To address this need of social media users, Buddy Media has announced a new product called “ConversionBuddy” to enable the social sharing via Facebook, Twitter, email and blogs. In this post, I will highlight the product features and benefits of using ConversionBuddy.

Product Features

What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. This in turn gives brands a chance to track their sales as well as traffic sources real-time. For online business and retailers, it also becomes easier to keep track of popular products and logistics by number of shares and sales. Further, brands can identify the influential users from demographic and geographic profiles as well as purchasing patterns from sharing. ConversionBuddy also protects data guarantees. With the ConversionBuddy closed-loop system, brands get a chance to own and protect their data exclusively. Thus, data becomes a proprietary asset, not a competitive threat.

ConversionBuddy is fully branded across site, Facebook, Twitter and email with the same great service for which Buddy Media is known. Therefore, with this product it becomes possible to easily integrate your website to different social media channels as well as with the click of a button the trends and the ROI of social media efforts can be measured! This unique technology empowers brands to increase new traffic and referral sales while lowering consumer acquisition costs.

Why should brands use ConversionBuddy?

• Allow consumers to share content and products across social networks .
• Understand how social media drives traffic, sales and other conversions – impacting bottom line.
• Identify brand advocates – determining which audience segment shares most frequently and generates the most traffic and revenue per share.
• Discover which products and pieces of content are most popular and how they travel across multiple social networks.
• Uncover which social networks – Facebook, Twitter and more – generate the highest revenue per share.

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Written by Christina Bruun who works as social designer at Mindjumpers.

On Monday I am leaving for London for the conference Future of Web Design and I have already been impressed by the way they make use of digital media. The conference has been able to create plenty of opportunity for people and participants to connect with one another and to get the word out in a social way.

Three weeks ago I received their newsletter in which the conference informed us about the Future Of Web Design application called FOWD.

The application provides a lot of useful functions for all of us participating in the conference and is a great opportunity to connect with the others even before going there.

For instance, you can see all attendees listed on a map. This way I can see if there is anyone near me that I can hook up with and travel with. Through the app, people can also send messages to each other. For instance someone has written “Any folks heading over from Australia?” In addition, the app gives an overview of news, speakers, programme and latest tweets.  In other words, the app is really useful and gives me the option of setting up informal meetings with other participants already before I leave.

To me, this is an excellent way for the conference to build experiences up to the conference and at the same time give useful information.  The conference really understands to give something that fits the target audience and thereby create a possible experience of it. This is well carried out by Future of Web Design and I believe this is the way to do it when organizing a conference or events.

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A simple code lets you add a chat window to your site, so that your users can connect and be matched to chat with other people visiting your site. The idea behind it is that you can add a chatting feature to your site so that like-minded people with common interests can connect and interact with others.

It’s sort of a ”Chatroulette meets eHarmony” that seeks to create meaningful interactions – it connects your users and people who don’t know each other, but who meet on your site based on interests.

The feature is called VisitorsCafe and is started by Morgan Hermand-Waiche, who got the idea for VisitorsCafe at Harvard Business School by listening to people’s wish to connect with others.

I think the basic idea of it is really good and is a good feature to spice up your community site. However, it makes more sense to use it on sites that have a substantial user base, since only a certain percentage of the users will feel tempted to chat with others instead of just seeking out information. My impression is that people enter a blog or site only to read information or maybe making comments. Then they are gone again.

I am usually not much aware of other users on a site. It is difficult to determine how this idea will be spread and developed, but for many people who read blogs and enter communities the idea of VisitorsCafe looks promising.

Try it out
If you run a site, a community or blog you can try out VisitorsCafe yourself. We have acquired a limited number of invitations for you that you can grab here.

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Another rumour going around is that when (yes I believe it’s ‘when’ and not ‘if’) Google are going to launch Nexus two, it’s not going to be with the last partner HTC, but with Samsung.

Last night I attended the annual Mobile Awards in Copenhagen, and during the break, I ran into an executive from one of the terminal providers (no names here). I started the discussion about the Facebook phone by saying – “I think they (Facebook) will be launching a phone, it just makes senses”. I couldn’t help notice the little grin on his face when he said, “I don’t think they are going to make the terminal themselves”. I tried to dig a bit deeper, but he just continued to smile that overbearing smile – I know and I am not going to tell you any more.

My conclusion
With Zuckerberg’s constant denying, Facebook’s latest launch of Messages and their focus on Places and Deals, the fact that Google might not be developing their next phone with HTC plus my conversation last night makes me pretty convinced that Facebook is going to launch a mobile together with one of the larger terminal providers in the beginning of next year.

Taking Facebook´s latest focus for development into account – creating a platform for business on Facebook Places, Deals, and the launch of the new social inbox they call Messages – just makes it even more relevant and a logical next step.

I am looking forward to try out the Facebook mobile when it hits the market.

Do you think it’s all a storm in a glass of water – or do you think Facebook is going to launch a phone?

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Usually I have a tab with Facebook as well as a Twitter client running in the background. With Rockmelt, I more a less get the same thing, but just nicely integrated. I have been testing RockMelt a little, and have to admit that it is very impressive, and well thought through.

When you install you need to connect with your Facebook profile. That way, you are able to have a direct entrance to your Facebook friends, your profile, message and chat functions.

When the browser is open you have extra features in the right and left side of the window:
– On the left side, all your Facebook friends are imported. With a click on a profile you can a new window, from where you can post to wall, send a message or start a chat. The person’s latest updates are also
visible. Your can also change your online status or post an update.

– On the right side, you have all your feeds collected, including Twitter. This way you can keep track of your Facebook news feed, your notifications, your Twitter feed or favourites blogs.

RockMelt is built on Chromium, the same open source browser, which is also used by Google Chrome and you can feel the resemblance. Like in Chrome, the URL field works as a search function. Since the browser is built on Chromium, it also supports Chrome extensions and the new web standards like HTML5.

Your may lack a few features, but you also get some extra nice ones in return. For instance, I like that images are automatically shown within the tweet. Also I can just type in the name of one of my contacts in the URL field, click and have a pop-up window with the ability to chat, send message or check out the persons updates. So if you use Facebook a lot, it will ease the workflow.

You can request for an invitation to try out the beta on their website www.rockmelt.com.

Let me know what you think of it.

Check out this video from RockMelt:

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23 Video has already existed for about a year in Denmark and now has 180 video sites hosted at their service. The ones using the 23Video include both startups, agencies, non-profit organisations and global corporations. Today the service will be launched in the rest of the world with launch events in San Francisco, London, Hamburg and Stockholm.

What makes 23 Video unique?

At Mindjumpers we have met up with Gus Murray, Partner Relations Manager at 23 Video, to hear more about what you can do with the service. According to Gus, basically what makes 23 Video stand out compared to Youtube is the fact that you have more control over your content, look and feel. This also means that you can customize your video site so it reflects your visual identity, customize the look of your player, create pages, use your own domain and get access to insights and analytics. ”With 23Video, you can control how you engage and interact with users. You no longer play by others’ rules, but instead you make your own rules”, Gus says.

This means that you can create your own videosite based on 23video with different channels, pages, customizable elements etc. You can also choose to embed single videos to your site or embed your site in WordPress. The API is also available for developers to build upon, so 23Video provides you with all the tools, but leaves all the designing and creative stuff up to you.

We will explain all the different features and functionalities of 23 Video in closer detail once having tried it out a bit more. Until then, check out the different sites that are built on the platform at 23video.com/cases or maybe sign up to try out a free trial.

Gus showing and telling about 23Video

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In your dashboard, you will be able to view your Facebook News Feed and Phonebook almost identical to what you see on Facebook. If your Facebook friends have added their phone number in their Facebook profile you will be able to sms or call directly from Skype.

The Facebook integration is aimed at making us even more social and connected. And with the new features it is possible for people to connect more spontaneously and react on what we see in each others’ feeds.

In short, with the new Skype, you can:
• see your Facebook News Feed in Skype
• post status updates that can be sunced with your Skype mood message
• comment and like friends’ updates and wall posts
• call and sms your Facebook friends on their monile phones and landlines
• make a free Skype call if your Facebook friend is also a Skype contact

Unfornutately, the new Skype is only available for Windows, so all of us Mac lovers will have to be patient. Skype has announced that a new version for Mac OS X is coming soon.
If you’re on Windows, you can download the new Skype here.

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On Ping you can follow friends to see what music they like and what they post will appear in your feed, just like we already know from Facebook and Twitter. You can also follow artists to follow new releases, photos, videos, updates and uploads. Right now, the number of users and artists with a profile is limited, but I expect the network to grow rather big.

The potential of making something powerful is already there since Ping is an add-on to a programme already used by the millions of people already using iTunes. Then it’s real easy and fast to setup a Ping profile. However, even though the potential is definitely there, this is not a guarantee of success. Take for instance Google Wave whose potential hasn’t really struck.

Smart move

It’s easy to be critical of this first attempt whether it is a matter of options and functionalities, navigation, design and so on. Having this said, I still think it’s a smart move of Apple to enter to social scene to diminish the competition from other music networks and sharing sites like Spotify, Myspace, Last.fm etc.

Furthermore, making iTunes a social experience will boost the possibilities of sales. When people can see what is popular among their friends, it will work as a recommendation and with just one click you can purchase the album or the song. This of course requires that people, both users and artists, will use Ping. Especially different artists benefit from having a presence there, as they will automatically be promoted by people who own their music.

Ping could probably need some improvements regarding sharing options and the posibility for private profiles to make updates and share music as well. But I will still check Ping out to see if I can find my friends and get inspired by their favourite music.

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As with other successful tech stories, like Facebook, Google and Microsoft, the creation of the site came to life from a basic need as consumer and from when the site was launched, it was quickly turned into a big hit by simple word-of-mouth.

The first video featured on Youtube was uploaded by Jawed – a small clip showing him at the Zoo

I found this infographic compiled by Website Monitoring. It shows all the facts and information about Youtube into the five year old timeline:

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It’s brilliant, because as a company working on your online profile, it is absolutely crucial that you set up the best platform for your blog as possible and take into consideration the following measurements when you set up or adjust your blog, so it suits the current and future traffic on your blog.

This article goes into details about:

• Using WordPresss object cache, where you can set WordPress to begin caching database queries rather than initiating new server requests on each load
• Choosing the right host
• Pruning your plugin list and removing the inactive ones
• Choosing the right theme
• Compressing images, and defining the layout for your blog
• Compressing your code (JavaScript, CSS Sprites)
• Choosing servers
• Reducing PHP and HTTP calls
• Keeping your code clean, through validation through W3C Validator
• Optimizing your database through using a database administration interface
• Adjusting your WordPress Settings

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