Posted in Social Responsibility on Jan 12th, 2010
A lot of women on my Facebook have had a one word status for the past week or so: red, black, white. My curiousity led me to ask someone who had ’black’ on their status what it was all about. And they replied, explaining to me shortly that you had to put the colour of [...]
Posted in Best Practise Cases, Social Responsibility, TribeSourcing on Dec 22nd, 2009
At Mindjumpers we work with a strategic process we call Tribesourcing. Instead of looking at target groups we see people as more connected through tribes, with a larger diversity in demographics, geography, religion etc. Instead of adhering to mass-communicated marketing, we rather look at engaging, involving, motivating communication. In other words, we lead a tribe [...]
Posted in Social Media, Social Responsibility on Dec 21st, 2009
Thanks to the Facebook page RAGE AGAINST THE MACHINE FOR CHRISTMAS NO. 1, which now has 476,828 fans, Rage Against the Machine has won the most competitive battle in years for Christmas number one. The single, Killing in the Name sold 500,000 downloads beating X-Factor winner Joe McElderry’s The Climb by 50,000 copies! According to [...]
Posted in Social Responsibility, Twitter on Dec 11th, 2009
About two months ago, we started working on a project with The Danish Technical University (DTU) and Copenhagen Business School (CBS). The project is going to run for the next 2-3 years, and among other things, it’s about trying to measure how social media can be valuable to a company. In the beginning the focus [...]
Posted in Mindjumpers, Social Responsibility, TribeSourcing on Dec 8th, 2009
After almost six months of building the community and creating awareness around the low-temperature washing, CO2-saving, climate friendly choices demanding campaign ‘I do 30’, it’s now Christmas or not Christmas yet actually, it’s COP15 in Copenhagen. Half a Year of Doing 30 For the last six month, it has been a wild ride of unexpected [...]
Posted in Social Media, Social Responsibility on Dec 4th, 2009
The Sustainability Institute has created an interesting social media tool that lets you follow the progress of COP15 deals. The Climate Scoreboard shows how we are doing in reaching the goals of limiting temperature increase by relating to the question: if current proposals for emissions reductions were implemented how much future warming would be avoided? [...]
Posted in Facebook, Social Responsibility, Twitter on Dec 1st, 2009
Today, December 1st, is World AIDS Day so we thought we’d to show you how this day is marked in social media. Joinred, Twitter and Nike have come up with a really good idea on how to create awareness about AIDS and World AIDS Day by turning the social media platforms red – quite literally. [...]
Posted in Social Responsibility on Nov 27th, 2009
Alliance for Climate Education is featuring a video, in which you can play a vital role. In a previous post, we wrote about the brilliant video from the Swedish TV licensing company. And the idea in this one is similar. This one obviously communicates to a younger crowd to join the fight against climate changes. [...]
Posted in Social Responsibility on Nov 26th, 2009
REClimate is an initiative targeting 15-19 year olds to voice their concerns regarding….yup, ou guessed it, the UN Climate Conference in Copenhagen next month. REClimate has taken in sumissions from teenagers all over the world who have made a short video about their views and concerns about the climate, and it is up to people [...]
Posted in Social Responsibility, Twitter on Nov 25th, 2009
Celebrate Thanksgiving right now on Twitter during TweetsGiving. Until Thursday, you can join TweetsGiving as part of a 48-hour worldwide campaign and share whatever you are grateful for. The purpose is similar to Twestival: to use social media to raise money for a good cause. But in TweetsGiving, the idea is to think about what [...]
