Posted in Facebook, Social Media, Social Network, Social Responsibility on Sep 22nd, 2010
As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. In particular when it triggers our feelings – love, aggression or maybe compassion. It’s easier than ever to share your feelings with your friends. This blog post is about how people can achieve social change [...]
Posted in Social Media, Social Responsibility on Sep 21st, 2010
As a social media agency, who believes that social media can be used to create meaningful dents in the universe, it is interesting to see some numbers and statistics. Shane Snow, who is a writer and entrepreneur in New York City, and founder of the online printing site PrintingChoice.com has put together this infographic together [...]
Posted in Marketing & Communication, Social Responsibility on Aug 5th, 2010
The Danish CSR initiative called ‘Lys i Afrika‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. The project is being accused of greenwashing, of keeping people for a ride and being a piece of ‘slactivism’. Behind the project is Danish energy company Energi Nord, who launched a [...]
Posted in Facebook, Mindjumpers, Social Media, Social Network, Social Responsibility, Twitter on May 26th, 2010
We have been working on this tremendous great project for the last five months and finally the day of launch have arrived. Together with the human rights NGO – The IRCT (International Rehabilitation Council for Torture Victims), we have developed a new identity to support and bring awareness towards an extremely important cause all powered [...]
Posted in Facebook, Social Media, Social Network, Social Responsibility, TribeSourcing on May 11th, 2010
At first sight, it’s a copy of Facebook, but your friends are now your allies and the cause is all about human rights. Amnesty is the organization behind the Tyrannybook. It’s a social network with a focus on increasing the awareness of the cruelty against people that’s taking place around the globe. So far there [...]
Posted in Mindjumpers, Social Responsibility on Mar 26th, 2010
At Mindjumpers, we are happy to have a featured article about I do 30 on the site Socialbrite.org written by Julie Katz. More and more organizations are realizing what they can do on social media, as it can bring individuals slightly across the world closer to each other. This is one of the areas that [...]
Posted in Facebook, Social Media, Social Responsibility on Mar 24th, 2010
As you’ve probably already seen, Nestlé is currently the target of Greenpeace’s campaign Nestlé Killer – Ask Nestlé to give rainforests a break. Along with a video with great viral potential, Greenpeace explains on their website that: “Nestlé, maker of Kit Kat, uses palm oil from companies that are trashing Indonesian rainforests, threatening the livelihoods [...]
Posted in Best Practise Cases, Social Media, Social Responsibility on Mar 5th, 2010
Social networks and online communities offer great possibilities for organisations and companies to connect with new and existing users, customers, supporters, donors etc. For NGOs, charities or companies, who want to show their corporate social responsibility social media is a very attractive tool. Social media has a global scope and each person you connect with [...]
Posted in Best Practise Cases, Social Responsibility on Feb 17th, 2010
As a leading manufacturer of texting devices LG tackles the problem of mobile harassment among teenagers and young adults. While a massive amount of text messages are sent every second by teens all over the world, it’s a fact that it’s hard for some of them to take a moment considering the side effects by [...]
Posted in Social Responsibility on Jan 12th, 2010
A lot of women on my Facebook have had a one word status for the past week or so: red, black, white. My curiousity led me to ask someone who had ’black’ on their status what it was all about. And they replied, explaining to me shortly that you had to put the colour of [...]
