Category Archive for 'Social Responsibility'

The hackers are upon us. Over the past few weeks hundreds of Dropbox passwords seem to have been leaked, and almost 100.000 Snapchat photos were hacked and published online.

Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. We therefore needed to take the necessary security measures, and will advice you to do the same. It’s easy – and it really can be worth it!

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With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users.

The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Here’s how your company should act before, during and after a social shitstorm.

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When Oreo chose to post a picture of a rainbow-striped Oreo biscuit with the text “Proudly support love!” on their Facebook page as the American Gay Pride march took place the 25th of June, it resulted in a fierce debate among the 27 millions fans on the page. The page was filled with negative comments, and […]

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Facebook is the place where people connect around their interests and passion points. In yesterdays’ newspaper I read about a Facebook page where people help each other to find missing pets and another page that connects parents and allowing them to meet other parents in their neighborhood. We’ve seen pages that create strong communities, and even […]

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Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status. This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement.

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As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. In particular when it triggers our feelings – love, aggression or maybe compassion. It’s easier than ever to share your feelings with your friends. This blog post is about how people can achieve social change […]

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As a social media agency, who believes that social media can be used to create meaningful dents in the universe, it is interesting to see some numbers and statistics. Shane Snow, who is a writer and entrepreneur in New York City, and founder of the online printing site PrintingChoice.com has put together this infographic together […]

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The Danish CSR initiative called ‘Lys i Afrika‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. The project is being accused of greenwashing, of keeping people for a ride and being a piece of ‘slactivism’. Behind the project is Danish energy company Energi Nord, who launched a […]

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We have been working on this tremendous great project for the last five months and finally the day of launch have arrived. Together with the human rights NGO – The IRCT (International Rehabilitation Council for Torture Victims), we have developed a new identity to support and bring awareness towards an extremely important cause all powered […]

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At first sight, it’s a copy of Facebook, but your friends are now your allies and the cause is all about human rights. Amnesty is the organization behind the Tyrannybook. It’s a social network with a focus on increasing the awareness of the cruelty against people that’s taking place around the globe. So far there […]

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