Category Archive for 'Social Network'

Last week, Twitter announced some major changes that will affect how both users and businesses use and spend time on the site. In general, Twitter is being designed to make it easier for people to follow and discover stories, news, debates or other things they care about and over time giving better opportunities for brands [...]

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On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. Of course the reasons for having a Page on Google+ are those that we already know from Facebook: To build relations and [...]

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The online social media news site, Mashable, has put together a very nice infographic giving an overview of the current state of the social platform Facebook. We all probably know that more than 800 million active users are currently on Facebook, but what we should especially notice is that more than 50% of these log [...]

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Social media is used in different industries in different ways. So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs. But here is a really cool community called LOOKK [...]

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With businesses aiming to be global and extending their presence across countries, there has been a pressing need to connect with people of different cultures and tastes. In such cases, social media becomes an integral part of any company’s communication strategy. The extent of localization of the global brand’s communication could be the key to [...]

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When taking the first step and starting out with social media, there are some basic things worth considering for creating the right foundation for your presence. Here, the different social media format options come into the picture, which are some of the first elements to take hold of during your social media planning. Searching the [...]

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Foursquare has just announced on their blog that they have reached 10 million users, thus being the first location-based social network to do so.

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Recently I found an interesting infographic complied by Edelman Digital, (PR agency) on the social media use and trends in Asia. This infographic gives us some interesting insights into social media habits and platforms for better targeting in this part of the world. The social networking sites used in Asia are little different from the [...]

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YouTube Has Turned 6!

6 years ago, back in May 2005, YouTube was launched and since then it has been revolutionizing the way in which marketing can work virally. “Broadcast yourself” it said and really it did broadcast everything imaginable under the sun. Today, amidst its birthday hustle, YouTube announced 2 new landmarks: users are now uploading more than [...]

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Yet again, we’re seeing some changes on the Facebook platform. This time it’s about how personal Facebook profiles can be converted into business pages. The social network has never really announced this new feature, but Facebook’s help center now explains how to convert a profile to a page. Actually, it appears as if it’s a [...]

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