Posted in Social Media on Nov 22nd, 2011
With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Is it the right tools and technology, or the right resources and able planning? To answer this question Weber Shandwick [...]
Posted in Linkedin, Social Media on Nov 21st, 2011
Whenever we think of professional networking and corporate branding, the first thing that comes to mind is LinkedIn. And rightly so, with 100 million professionals following 1,9 million companies on LinkedIn, it is worth considering to grow a presence here on LinkedIn. Now the question is who follows your company on LinkedIn and why? Anyone [...]
Posted in Facebook, Social Media on Nov 16th, 2011
Today Virgin group of companies kicks off its social marathon –a global group wide celebration of the power of social media. This is the first time of all Virgin companies around the world have come together on one day to take part in a global social event. The Marathon last for 26 hours, where everyone [...]
Posted in Best Practise Cases, Social Media on Nov 11th, 2011
If you are into watching videos online, you have probably seen Carlsberg’s bikers cinema stunt video that took place in Brussels, Belgium. Ever since the video came out last month, it has been going viral and are now charted among the most seen viral videos at the moment. The video is an outcome of Carlsberg [...]
Posted in Facebook, Marketing & Communication, Social Media, Tips, Twitter on Nov 10th, 2011
On our blog, we have several times written about how to calculate ROI of your social media campaigns. But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How [...]
Posted in Facebook, Social Media on Nov 7th, 2011
Recently, we wrote a blog post on what customers expect when they Like a brand on Facebook with the help of different studies. In the following post, we will take the discussion further by highlighting why fans do not Like your page on Facebook which will give us a checklist of things NOT to do [...]
Posted in Facebook, Google+, Linkedin, Social Media, Twitter on Nov 4th, 2011
You may have already seen this during the last week as it has been shared a lot in social media, and especially Facebook, during the last week or so. And here it is again. The reason why it has been spread a lot is probably because its witty angle to social media. Who hasn’t thought [...]
Posted in Facebook, Social Media on Nov 3rd, 2011
Marketing has come a long way. First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can [...]
Posted in Facebook, Social Media on Nov 1st, 2011
Brian Solis recently released the 7th book called “The End of Business As Usual”. In the book, he talks about the 3 Fs of social media – friends, followers and fans – and what they mean to brands. A person on a social network becomes part of one of these categories when he clicks the [...]
Posted in Facebook, Social Media on Oct 28th, 2011
When running an online community on Facebook, you naturally give your fans a chance to speak and make themselves heard. This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it. Opening up for possible complaints from customers is a risk to [...]
