Posted in Best Practise Cases, Social Media on Jun 17th, 2010
Remember The Fun Theory that Volkswagen in Sweden did? For you who didn’t see the campaign, I can tell you they did a very good job. The Fun Theory is about how people can act differently – and for the better – when they have fun (as choosing a car with a lower CO2 emmisions). [...]
Posted in Marketing & Communication, Social Media on Jun 14th, 2010
On November 9th 2010, the Award Gala for The First International Social Media Award Show For Communication And Marketing Professionals will take place in San Francisco.
Posted in Best Practise Cases, Marketing & Communication, Social Media on Jun 11th, 2010
In late May, Samsung was the first to introduce a commercial 3D projection in the Netherlands, adding a whole new dimension to the historic Beurs van Berlage building in Amsterdam.
On June 7th, the projection from the Beurs van Berlage building were integrated into the first game-take-over on YouTube.
At first, it appears as if a normal [...]
Posted in Facebook, Social Media on Jun 10th, 2010
The thing about risotto is it has a complex simplicity to it.
It’s so simple in fact, that you can hardly explain how hard it is to cook perfectly. If the person you’re talking to has little experience cooking, he or she will likely say something along the lines of, “Sure, I can do that”. And [...]
Posted in Marketing & Communication, Social Media on Jun 10th, 2010
The Distortion party-festival in Copenhagen is a street based party-festival which in 10 years has developed from 400 visitors in year 2000 to 40,000 visitors this year. But what does that have to do with Social Media?
Distortion is very much similar to successful Social Media campaigns. What Distortion does is that it creates a space [...]
Posted in Marketing & Communication, Social Media on Jun 9th, 2010
Guest blog written by Christine Dissing, who is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com
Don’t disregard Puma as a brand with much at stake during World Cup!
Puma might not be the first brand you think of when associating to Soccer, World Cup or players such [...]
Posted in Best Practise Cases, Social Media on Jun 4th, 2010
A piece of customization and co-creation can be the recipe for your business to get your costumers interested in your product.
When allowing persons to be the creators, handing them tools to do something new with your product, you show them how important they are for you. We have seen brilliant cases on this like the [...]
Posted in Social Media, Social Network on Jun 2nd, 2010
It’s called Flattr (don’t get me to say it out loud), it’s a Swedish start-up and it’s all about bringing economy into that part of the web where individuals spend a lot of time, creating great content.
Flattr is a social micro-payment platform that lets you donate to the things you like and thereby support the [...]
Posted in Best Practise Cases, Facebook, Social Media on May 27th, 2010
Cars – one of the products that always leads to a series of advertisements. I guess we all can virtualize how they look. A shiny car going along the road. Something about how safe it is and what pleasure it is to drive. Toyota has launched a campaign that takes a step away from the [...]
Posted in Facebook, Mindjumpers, Social Media, Social Network, Social Responsibility, Twitter on May 26th, 2010
We have been working on this tremendous great project for the last five months and finally the day of launch have arrived.
Together with the human rights NGO – The IRCT (International Rehabilitation Council for Torture Victims), we have developed a new identity to support and bring awareness towards an extremely important cause all powered by [...]
