Posted in Guest Post, Social Media on Dec 23rd, 2011
Guest blog post written by Samantha Peters, a graduate student of journalism and communication at University of Oregon. Samantha is passionate about social media, blogging and other areas of online communication. Content and communication are essential parts of creating a social media presence for brands. One of the first steps in this process is to [...]
Posted in Social Media on Dec 20th, 2011
Social media is an ideal place for creating dialogue and having conversation. In this relation, businesses can use the conversations on social media as an opportunity to respond to prospects and customers here. Recent research by Maritz Research and evolve 24 provides insights for businesses using social media to handle customer service inquiries, especially complaints. [...]
Posted in Infographic, Social Media on Dec 19th, 2011
Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in [...]
Posted in Research/Study, Social Media on Dec 15th, 2011
In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. For [...]
Posted in Social Media on Dec 12th, 2011
Some of the best marketing campaigns are based on the study of consumer behaviour and how the idea would be perceived by their target market. So, it is quite fair to compare the role of strategists to psychologists. The same is depicted in an interesting infographic by TabJuice. In this infographic, psychologists have defined six [...]
Posted in Social Media on Dec 7th, 2011
On our blog, we have several times written about how to create a viral success. Through a guest blog post called “Tips for Viral Marketing Success: Channels, Stories and People”, our posts “Viral Campaigns: Do’s & Dont’s” and How to Create Viral Success: Top 10 Viral Campaigns. However, here I will attempt to gather some [...]
Posted in Social Media on Dec 1st, 2011
With 2011 closing in, here are some interesting trends that can be traced to last year and which are expected to carry on to the coming one. In this presentation by Social Practice, they say that we are moving from destination social to dispersed social, where possibly every interaction online and offline comes with a [...]
Posted in Facebook, Social Media on Nov 29th, 2011
Last week, Facebook released two studies made in collaboration with researchers at the Università degli Studi di Milano. In the first study, they measured how many friends people have, and found that this distribution differs significantly from previous studies. And in the second, they measured the number of connections between people. Both of the studies [...]
Posted in Linkedin, Social Media on Nov 28th, 2011
When talking about corporate branding, the first thing which comes to mind is LinkedIn. The network for professionals can be seen as a good place to highlight the USPs of your company, attract the right talent and probably recruit the biggest and the brightest in the industry. Through LinkedIn, this can be done in a [...]
Posted in Social Media, Social Media PR on Nov 24th, 2011
Bloggers are one of the key influencers in the online sphere. Working with social media PR a lot of good publicity can be gained from getting the right mention of a large blog. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made [...]
