Posted in Facebook, Marketing & Communication, Social Media, Tips on Jan 31st, 2012
Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. [...]
Posted in Infographic, Social Media on Jan 20th, 2012
Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there! On our blog, we have already written about an infographic that talks [...]
Posted in News, Social Media on Jan 18th, 2012
SOPA and PIPA are making headlines worldwide. A lot of websites are closed or gone dark as a protest against SOPA bill introduced in Senate. The New York Times even calls it the great “Firewall of US”. But the question is how does it affect us?
Posted in Infographic, Social Media on Jan 18th, 2012
2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. It is pretty impressive to [...]
Posted in Social Media, Social Media PR on Jan 17th, 2012
Once companies dive into the social media pool, there are some important nitty gritties that demand a lot of attention. One of them is which department should own social media? Is social media messaging, monitoring and responding a part of marketing and communication teams or is there a need for cross department integration? At this [...]
Posted in Research/Study, Social Media on Jan 11th, 2012
Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012.This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges. I [...]
Posted in Research/Study, Social Media on Jan 6th, 2012
“Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts — a number that will only grow.” The above lines are [...]
Posted in Social Media on Dec 30th, 2011
Saying goodbye to 2011 and embracing 2012 with open arms, it has been a year where social media has reached new heights as well as we have gained some and lost some. With the year closing in, we think it’s time to make a recap with some of the most popular posts from our blog [...]
Posted in Social Media on Dec 29th, 2011
Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. My original idea was to list five, but I’m having a hard time thinking of others that are in the same league as the below mentioned. [...]
Posted in Social Media, Tips on Dec 28th, 2011
Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Not only should these people shape the discussions, moderate and respond on [...]
