Category Archive for 'Social Media'

The best performing and most valuable content provides two things:
Relevance for the brand and relevance for the context.
What is happening right now in your local community?
Are you able to connect this context to peoples framework of understanding?

Read Full Post »

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

Read Full Post »

Christine Dissing is a London based marketing professional, holding a Master in Marketing Communications Management. She is passionate about advertising, branding and marketing communication, an interest she shares on her own blog attention2ads.com. You can also connect with Christine on Twitter @christine_kbh.

Read Full Post »

“You don’t have Facebook in China?”

“No. And also no Youtube, twitter, Instagram…”

“….”

I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. This blog post is not written to criticize the Great Firewalls or censorship in China, but to give you an overview of the most popular social network in China called Weibo.

Read Full Post »

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.
 Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed.

Read Full Post »

With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users.

The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Here’s how your company should act before, during and after a social shitstorm.

Read Full Post »

Having a local community manager as an ally can prove to be not only a strategically smart move, it will also give you instant access to cultural and behavioral aspects that only a true native inhabitant would be able to portray. We’ve caught up with some of our own community managers – this time in Brazil where the use of social media is enjoying massive growth. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano.

Read Full Post »

Read Full Post »

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen, as they are to lead the conversation. In the following we will shed light on the benefits you can reap from social listening.

Read Full Post »

Instagram has been part of our lives for four years and most of us use it either privately or for business purposes. We fell across some pretty interesting facts on Expanded Ramblings and Inside Facebook about how instagram users behave and which content performs well. Our guess is that some of the results may surprise you, so we’ve decided to turn all of them into this awesome infographic with some useful (and some useless) facts about Instagram!

Read Full Post »

Older Posts »