Category Archive for 'Social Media PR'

With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users.

The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Here’s how your company should act before, during and after a social shitstorm.

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Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Meaning consumers making a reference to a brand through a photo […]

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Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. Obviously. It’s to understand how your consumers expect to communicate with you, expect you to add […]

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The Presidential Election 2012 is now over. Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social […]

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This is the second part of a series of two blog posts addressing the subject crisis management on social media. Yesterday, I wrote about how brands can anticipate crises by being proactive through monitoring of issues. I discussed at what point brands must take action and engage in crisis management. Today, I will go through […]

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This is the first part of a series of two blog posts addressing the subject crisis management on social media. Crisis management should always be proactive and not just reactive. Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing […]

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When Oreo chose to post a picture of a rainbow-striped Oreo biscuit with the text “Proudly support love!” on their Facebook page as the American Gay Pride march took place the 25th of June, it resulted in a fierce debate among the 27 millions fans on the page. The page was filled with negative comments, and […]

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During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. So much so, that the amount of tweets created during this year’s Giant’s-Patriots’ game reached an astounding 12,233 tweets per second (TPS) and 10,245 TPS during Madonna’s halftime show.

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Once companies dive into the social media pool, there are some important nitty gritties that demand a lot of attention. One of them is which department should own social media? Is social media messaging, monitoring and responding a part of marketing and communication teams or is there a need for cross department integration? At this […]

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Social media has no doubt changed the way brands communicate with customers and how they prefer to be seen and heard. In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media. In the following post, […]

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