This is an easy reading post about an easy way of using social media – in this case Twitter.
When realizing how many people who tweet about Toblerone chocolate, the company have started to convert this into their advertising. Toblerone has created a banner that incorporates people’s real-time descriptions about their chocolates. This way they get [...]

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A while back I wrote the first post about digital identity ‘Digital identity – We Create Ourselves‘. It was about how everyone from  ‘normal’ to hardcore tech and internet people create themselves online. This support their identity – not only online but it even empowers their offline identity, some without even thinking about it.
Join the [...]

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To promote the new 2011 Fiesta car, Ford has launched the Fiesta Movement campaign. People in the US have applied to become one of the so called agents of the 20 teams that compete against each other by using their own creativity to show their experience of the car. The rest of the social media [...]

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Normally this blog is in English, but we’ve decided to write in our native language; Danish, when it doesn’t make sense to do it in English. This post is about a new Danish campaign called Knoll from a supermarket chain. The campaign has a series of TV adverts along with a Facebook page and shows [...]

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The thing about social media marketing is the social part. When companies stepped into the social media platforms there was a great number of companies that followed. Everyone had to do what their competitors did. Facebook pages and other accounts were created without any clear purpose or strategy. This often results in fans and [...]

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No doubt that there is a lot of articles and blog posts out there about how businesses either don’t use social media the right way (according to us – the so called experts, guru’s and ninja’s) or that they just haven’t seen the light and the importance yet.
For the last three weeks, I have been [...]

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Written by Jan B. Olsen, who is passionate about online cooperation and blogs about inbound marketing from a corporate perspective on www.janbolsen.dk (in Danish).
He works for Danske Bank as Head of International Trade Promotion, a department that assists clients with their international expansions.
The number of companies using social media today is limited, and even [...]

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Skype has launched a new campaign called Skype Outside to promote their service Skype Mobile. A Skype team of 5 artists located in 5 different countries encourages people from around the world to call and leave them a message. They will then transform it into their own creation of art and release it as a [...]

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Sometimes you just stumble upon that little gold mine of relevant information.
One of the most important things when we talk to both clients and potential new clients is giving examples on what others have been doing – best or worst practice.
So, to have an agency and to work with social media marketing for a living, [...]

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As a leading manufacturer of texting devices LG tackles the problem of mobile harassment among teenagers and young adults. While a massive amount of text messages are sent every second by teens all over the world, it’s a fact that it’s hard for some of them to take a moment considering the side effects by [...]

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