Social networks and online communities offer great possibilities for organisations and companies to connect with new and existing users, customers, supporters, donors etc. For NGOs, charities or companies, who want to show their corporate social responsibility social media is a very attractive tool.
Social media has a global scope and each person you connect with has [...]
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As a leading manufacturer of texting devices LG tackles the problem of mobile harassment among teenagers and young adults. While a massive amount of text messages are sent every second by teens all over the world, it’s a fact that it’s hard for some of them to take a moment considering the side effects by [...]
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Posted in Social Good on Feb 8th, 2010
In a recent post, I wrote that two of the most essential aspects of social media for me, are closely related: human beings or people on the one hand and identity on the other. They might even be the same. The post was about the human aspect, this one is about identity!
The homepage at mindjumpers.com, [...]
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There’s a new currency on the market. It’s neither sex, power nor money. It’s social reputation.
The Whuffie Bank is a non-profit organisation dedicated to building a new currency based on reputation that could be redeemed for real and virtual products and services. The higher your reputation, the wealthier you are.
The Whuffie Bank tracks your activity [...]
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At Mindjumpers we work with a strategic process we call Tribesourcing.
Instead of looking at target groups we see people as more connected through tribes, with a larger diversity in demographics, geography, religion etc.
Instead of adhering to mass-communicated marketing, we rather look at engaging, involving, motivating communication. In other words, we lead a tribe to [...]
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Thanks to the Facebook page RAGE AGAINST THE MACHINE FOR CHRISTMAS NO. 1, which now has 476,828 fans, Rage Against the Machine has won the most competitive battle in years for Christmas number one.
The single, Killing in the Name sold 500,000 downloads beating X-Factor winner Joe McElderry’s The Climb by 50,000 copies!
According to the BBC [...]
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Today, December 1st, is World AIDS Day so we thought we’d to show you how this day is marked in social media. Joinred, Twitter and Nike have come up with a really good idea on how to create awareness about AIDS and World AIDS Day by turning the social media platforms red – quite literally.
[...]
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Posted in Social Good, Tech on Dec 1st, 2009
If you are an active social media user like I am, you can try out a new desktop application for Mac OS X that gathers several services in one place. Socialite is similar to other desktop clients such as Seesmic Desktop and Tweetdeck that can also handle several services. You can incorporate your Facebook, [...]
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Celebrate Thanksgiving right now on Twitter during TweetsGiving. Until Thursday, you can join TweetsGiving as part of a 48-hour worldwide campaign and share whatever you are grateful for.
The purpose is similar to Twestival: to use social media to raise money for a good cause. But in TweetsGiving, the idea is to think about what you [...]
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Written by Thilde Vesterby
Do you remember that brilliant advert for the beauty brand Dove? The video featuring a very normal looking woman being made up and Photoshoped into a billboard model with the words: No wonder our perception of beauty is distorted?
Well, Dove has taken their identity as a brand for real women [...]
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