Visual content is with out a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Here is the lowdown on Pinterest accompanied by a few of our best tips on how to strategically incorporate the platform with your branding efforts.
Category Archive for 'Pinterest'
Posted in Community Management, Content Marketing, Engagement, Facebook, Marketing & Communication, Pinterest, Social Media, Social Media Strategy, Social Network, The Social Newsroom, Tips, Visual content on Mar 15th, 2013