Category Archive for 'Mobile'

The best performing and most valuable content provides two things:
Relevance for the brand and relevance for the context.
What is happening right now in your local community?
Are you able to connect this context to peoples framework of understanding?

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With the growing number of social platforms, businesses have numerous ways to communicate with their customers.
 Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed.

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2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Real time is king Most of us have realized that […]

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Swipp & Vine: New Players in Town

Last week was the week of inaugurations. Not just of the President of The U.S., but also of no less than two anticipated apps: Swipp and Vine. Swipp is a “Global Social Intelligence Platform”, as they put it, and Vine is a video app launched in joint company of Twitter. Both hyped and highly anticipated, […]

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Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. The latest data points out that the micro blogging service now has 200 million active users. To put the succes into perspective, in […]

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The SoLoMo revolution within social media interaction has previously been covered here on the blog. What is so important about it, is the opportunity of direct interaction with potential or already dedicated customers in a sphere that mixes virtual and real life, posing great opportunity for sales increasing engagement.

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We frequently see companies making use of mobile apps to promote their brand. Either by developing their own app, such as Converse’s The Sampler or by sponsoring already existing apps, such as Procter & Gamble sponsoring SitOrSquat. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. An app with no trace […]

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This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience.  

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The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the […]

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The rise of smartphones has paved the way for the SoLoMo revolution. Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move. People are connecting to their social networks through their mobile phones, and last week Socialbakers announced that the majority of Facebook users (57%) […]

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