Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. You can also connect with Christine on Twitter @christine_kbh. I too am a big fan of Mad Men and love everything about the [...]
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A lot of videos and forums where opinions are crowdsourced have recently come to my attention. However, at Mindjumpers we rather like to look at it as being ‘Tribesourced’. The term Tribes was suggested by Seth Godin in 2008 as a “group of people, large or small, who are connected to one another, a leader [...]
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Viral Marketing is one of the most talked about forms of marketing currently. While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. Thus,I thought that it would be a good idea to enlist some features, which help in creating a viral impact. A good [...]
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Recently, I read about Starbuck’s idea campaign that left me wondering if it’s advisable to make customers your brand ambassadors. So I thought developing this idea. Brands are for customers and customers make a brand. Therefore, I feel it would be great to let your customers speak for you. A lot of companies like Starbucks [...]
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Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. But actually, a successful social media strategy is one which makes your customers visit your page at least once when they access Facebook or [...]
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Posted in Marketing & Communication on May 18th, 2011
Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. They are starting to appear more and more frequently. I have looked into what they are and how they can be used for marketing. What are QR codes? A QR code can be scanned by a smart [...]
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Once again, I was searching through the website SlideShare, which contains tons of great presentations – and of course also on social media. I really like the site and this time, I found a presentation by MatrixMediaFX dealing with the subject of cross-platform social media marketing including some great tips on how to navigate in [...]
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Written by Christina Bruun who works as social designer at Mindjumpers. On Monday I am leaving for London for the conference Future of Web Design and I have already been impressed by the way they make use of digital media. The conference has been able to create plenty of opportunity for people and participants to [...]
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Facebook is all set to be the master database and best available platform for advertising. Earlier this week, we discussed the introduction of creative library for ad manager in our blog, now we will look at another development, which has made advertising on Facebook a better bet. The new Ad Manager setting on Facebook, called [...]
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Nissan’s online campaign for the launch of Xterra SUV in early March this year in Middle East, caught my attention for being an interesting example of well-executed customer engagement and interaction. This ad completely reflects the ‘personality’ of the vehicle and is aimed at outdoor and gaming enthusiasts. When visiting the site www.createyourterrain.com, the user [...]
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