Category Archive for 'Marketing & Communication'

Last week week we discussed the importance of local social management.
Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio that elaborates what kind of local stories drive the highest engagement.

Read Full Post »

The best performing and most valuable content provides two things:
Relevance for the brand and relevance for the context.
What is happening right now in your local community?
Are you able to connect this context to peoples framework of understanding?

Read Full Post »

Christine Dissing is a London based marketing professional, holding a Master in Marketing Communications Management. She is passionate about advertising, branding and marketing communication, an interest she shares on her own blog attention2ads.com. You can also connect with Christine on Twitter @christine_kbh.

Read Full Post »

The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who graduated from the IT-University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field.

Read Full Post »

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.
 Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed.

Read Full Post »

With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users.

The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Here’s how your company should act before, during and after a social shitstorm.

Read Full Post »

Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. This is what he had to report.

Read Full Post »

Now its 2014 and Calvin Klein has once again come up with something good! Using social media marketing in a forceful way, Calvin Klein called for a reinterpretation of the iconic underwear with the international social media campaign: “Show yours. #MyCalvins”

Read Full Post »

Read Full Post »

Read Full Post »

Older Posts »