Posted in Facebook, Marketing & Communication, Social Media, Tips on Jan 31st, 2012
Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. [...]
Posted in Facebook, Marketing & Communication, Social Media, Tips, Twitter on Nov 10th, 2011
On our blog, we have several times written about how to calculate ROI of your social media campaigns. But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How [...]
Posted in Google+, Marketing & Communication, Social Network, Tips on Nov 9th, 2011
On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. Of course the reasons for having a Page on Google+ are those that we already know from Facebook: To build relations and [...]
Posted in Facebook, Marketing & Communication on Oct 19th, 2011
Last month Facebook announced the new Facebook Timeline at f8. But whereas the Timeline is more relevant for user profiles, what is more interesting for businesses is Facebook’s expansion of the open graph and the possibilities in the new social apps. Social apps explained So far we have become familiar with Facebook’s social plugins, which [...]
Posted in Marketing & Communication, Mindjumpers, Social Media on Sep 9th, 2011
With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it. For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are [...]
Posted in Facebook, Marketing & Communication, Social Media on Sep 6th, 2011
According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing”, users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. This is great news for companies, as it goes to show that [...]
Posted in Marketing & Communication, Social Media on Aug 19th, 2011
Social media is now a big part of everyone’s life – both professionally as well as personally. Most of the time people tend to use social media to discuss every aspect of their life, which also includes their workplace and what it stands for. As far as businesses are concerned, they are now looking to [...]
Posted in Marketing & Communication, Social Media, Social Network on Aug 18th, 2011
With businesses aiming to be global and extending their presence across countries, there has been a pressing need to connect with people of different cultures and tastes. In such cases, social media becomes an integral part of any company’s communication strategy. The extent of localization of the global brand’s communication could be the key to [...]
Posted in Marketing & Communication, Social Media on Aug 1st, 2011
Right messaging on social media is as important as using the right channel to spread it. Actually, it is wise to say that they are interdependent. Selecting the right communication channel for the right business and saying the right things on it, is something that we have been emphasizing during a long time. Right channel, [...]
Posted in Marketing & Communication, Social Media on Jul 20th, 2011
At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. With the new budgets, they more or less define the structure of marketing in the coming year. This media planning and buying is done, keeping in mind where they were [...]
