Category Archive for 'Marketing & Communication'

Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. This is what he had to report.

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Now its 2014 and Calvin Klein has once again come up with something good! Using social media marketing in a forceful way, Calvin Klein called for a reinterpretation of the iconic underwear with the international social media campaign: “Show yours. #MyCalvins”

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It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Oreo brought it to the world’s attention and made it big with their Super Bowl ads, but the concept continues to gain attention from companies and is attracting even more questions about how brands can integrate it into their current social media strategy.

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Context influences the way people understand expressions. The challenge for global brands is to create stories across countries without being lost in translation, wasting impressions or inhibiting local engagement.
How is it possible to put content in the right context if you’re communicating with hundreds of thousands, or even millions of people located in different countries with several different cultures and local trends influencing how they perceive a piece of content?

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