Category Archive for 'Linkedin'

Nowadays, almost everyone agrees that on most Social Media networks, content is king. However, content without context is just messages without any bond to your long-term brand strategy and audience. To have an always on-strategy is to think long-term on a short-term basis and prioritize quality over quantity. In practical terms it means that your overall brand strategy should be implemented at a daily basis. However, the most crucial thing when creating content is to make the right amount of content relevant to your users.

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It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. An example could be guidelines for editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback. However, a […]

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Following post is written by Marianne Vågan, Local Community Manager from Norway and part of Mindjumpers Network. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and […]

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Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. The functionality is similar to the ‘Like’ button on Facebook to follow a brand’s status updates and Twitter’s ‘Follow’ button to receive a brand’s tweets. Benefits for brands The […]

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We have recently been writing about how to make the best use of LinkedIn for your brand. So far, we have written about LinkedIn pages and Recruitment Solutions, which are the direct ways of marketing your brand. One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with […]

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Keeping up the practice of writing about LinkedIn and its special features, today I will be talking about Recruitment Solutions. Last week, I had written about different pages and how to make optimal use of them. LinkedIn Recruiter is a solution provided by LinkedIn to empower companies to make the most of this professional network […]

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When talking about corporate branding, the first thing which comes to mind is LinkedIn. The network  for professionals can be seen as a good place to highlight the USPs of your company, attract the right talent and probably recruit the biggest and the brightest in the industry. Through LinkedIn, this can be done in a […]

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Whenever we think of professional networking and corporate branding, the first thing that comes to mind is LinkedIn. And rightly so, with 100 million professionals following 1,9 million companies on LinkedIn, it is worth considering to grow a presence here on LinkedIn. Now the question is who follows your company on LinkedIn and why? Anyone […]

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You may have already seen this during the last week as it has been shared a lot in social media, and especially Facebook, during the last week or so. And here it is again. The reason why it has been spread a lot is probably because its witty angle to social media. Who hasn’t thought […]

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Twitter is now the fastest growing social networking site among U.S. mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. LinkedIn was a close second with up 69% to 5.5 million. For the same period, Facebook also rose, up 50% to […]

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