Category Archive for 'Linkedin'

Every day, every hour and every minute, overwhelming amounts of data is being generated as consumers hit the internet to connect with each other, search for information, watch clips, be creative, download entertainment, shop and do much more. Excelacom recently released new numbers and despite the fact we have all gotten used to enormous volumes […]

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Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares […]

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Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. A customer will visit at least 10 digital places to learn about a product or […]

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  As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. The cinemagraph is nothing new – it’s […]

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We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketers, we have made a small checklist. By following this you will hopefully avoid too major mistakes.

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Nowadays, almost everyone agrees that on most Social Media networks, content is king. However, content without context is just messages without any bond to your long-term brand strategy and audience. To have an always on-strategy is to think long-term on a short-term basis and prioritize quality over quantity. In practical terms it means that your overall brand strategy should be implemented at a daily basis. However, the most crucial thing when creating content is to make the right amount of content relevant to your users.

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It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. An example could be guidelines for editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback. However, a […]

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Following post is written by Marianne Vågan, Local Community Manager from Norway and part of Mindjumpers Network. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and […]

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Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. The functionality is similar to the ‘Like’ button on Facebook to follow a brand’s status updates and Twitter’s ‘Follow’ button to receive a brand’s tweets. Benefits for brands The […]

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We have recently been writing about how to make the best use of LinkedIn for your brand. So far, we have written about LinkedIn pages and Recruitment Solutions, which are the direct ways of marketing your brand. One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with […]

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