Category Archive for 'Infographic'

Last week week we discussed the importance of local social management.
Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio that elaborates what kind of local stories drive the highest engagement.

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The best performing and most valuable content provides two things:
Relevance for the brand and relevance for the context.
What is happening right now in your local community?
Are you able to connect this context to peoples framework of understanding?

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Instagram has been part of our lives for four years and most of us use it either privately or for business purposes. We fell across some pretty interesting facts on Expanded Ramblings and Inside Facebook about how instagram users behave and which content performs well. Our guess is that some of the results may surprise you, so we’ve decided to turn all of them into this awesome infographic with some useful (and some useless) facts about Instagram!

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It’s a new year and and we can look back at the social media year of 2013. The following infographic sums up 2013 in social media events, month by month. Events and videos created massive word of mouth. The Harlem Shake went viral, things went pretty fast on Twitter when Miley Cyrus was twerking at […]

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Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent […]

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Engagement is key when you want to run a successful Facebook page. Updates with questions, eye-catching photos, and share worthy stories that go viral are all important elements to make your fans more devoted to your Facebook page and brand. Contests can increase engagement and improve your image but it’s important to have an understanding […]

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There are many different strategies for brands to create organic reach. One proven way that generates brand endorsements is word-of-mouth recommendations. This can be a challenge for a brand that wants to connect with thousands of people at one time. Because people mostly trust people they know and are inspired by. To get in this […]

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Today is the day when we cherish the greatest thing known to mankind – love! Happy Valentine’s Day! However, in the world of social media, 14th of February is not only about candy, chocolate and flowers. It’s also YouTube’s birthday. Officially founded 8 years ago by the brilliant minds of Chad Hurley, Steve Chen and […]

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  When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. However, social is local: If fans can see the connection between their life situation and your brand, […]

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Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the […]

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