“People don’t read anymore. It’s a fact!” Oh, how many times this has been uttered in the digital sphere, with complete disregard for context. People read! It’s just that on social media, images and words are interconnected in a way we’ve only ever been used to seeing in comic books and graphic novels. As […]
Category Archive for 'Infographic'
Every day, every hour and every minute, overwhelming amounts of data is being generated as consumers hit the internet to connect with each other, search for information, watch clips, be creative, download entertainment, shop and do much more. Excelacom recently released new numbers and despite the fact we have all gotten used to enormous volumes […]
Emojis: Another language that is easy to learn but hard to master for brands. Whether we like it or not, the way we communicate on social media is changing. Just last year, Oxford Dictionary named “Face with Tears of Joy” Word of the Year 2015. SwiftKey also found it to be the most popular emoji across […]
Posted in Advertising, Brands, Content Marketing, Engagement, Facebook, Glocalization, Infographic, Local Social Media Marketing, Localization, Marketing & Communication, Mindjumpers, Mindjumpers Network, Social Media, Social Media Marketing, Social Media Strategy on Feb 26th, 2015
Our computers are getting faster and stronger and according to Moore’s law their processing power will double every year from now on. This means that we are experiencing a consistent and ever increasing amount of information, data and images when we are online. We acknowledge some of it – but ignore most. Consequently customised content has become key in today’s marketing.
Posted in Community Management, Content Marketing, Facebook, Guidelines, I forgot to categorize, Infographic, Marketing & Communication, Mindjumpers, Research/Study, Social Media, Social Media Marketing, Tips on Feb 18th, 2015
A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity […]
Posted in Best Practise Cases, Brands, Community Management, Content Marketing, Engagement, Facebook, Infographic, Local, Local Social Media Marketing, Localization, Marketing & Communication, Research/Study, Social Media Marketing, Social Media Strategy on Dec 17th, 2014
Last week week we discussed the importance of local social management.
Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio that elaborates what kind of local stories drive the highest engagement.
Posted in Advertising, Brands, Community Management, Content Marketing, Engagement, Facebook, Glocalization, Infographic, Instagram, Local, Local Social Media Marketing, Localization, Marketing & Communication, Mindjumpers, Mindjumpers Network, Mobile, Pinterest, Social Commerce, Social Media, Social Media Marketing, Social Media Strategy, Social Network, Tips, Twitter on Dec 12th, 2014
The best performing and most valuable content provides two things:
Relevance for the brand and relevance for the context.
What is happening right now in your local community?
Are you able to connect this context to peoples framework of understanding?
Instagram has been part of our lives for four years and most of us use it either privately or for business purposes. We fell across some pretty interesting facts on Expanded Ramblings and Inside Facebook about how instagram users behave and which content performs well. Our guess is that some of the results may surprise you, so we’ve decided to turn all of them into this awesome infographic with some useful (and some useless) facts about Instagram!
It’s a new year and and we can look back at the social media year of 2013. The following infographic sums up 2013 in social media events, month by month. Events and videos created massive word of mouth. The Harlem Shake went viral, things went pretty fast on Twitter when Miley Cyrus was twerking at […]
Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent […]