Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.
Category Archive for 'Guidelines'
Posted in Best Practise Cases, Brands, Community Management, Engagement, Facebook, Guest Post, Guidelines, Marketing & Communication, Research/Study, Social Media Strategy, Social Network on Nov 4th, 2014
The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who graduated from the IT-University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field.
The hackers are upon us. Over the past few weeks hundreds of Dropbox passwords seem to have been leaked, and almost 100.000 Snapchat photos were hacked and published online.
Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. We therefore needed to take the necessary security measures, and will advice you to do the same. It’s easy – and it really can be worth it!
With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users.
The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Here’s how your company should act before, during and after a social shitstorm.
Most brands today are active on Facebook, Twitter and maybe Instagram. But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month. Why are they so popular? Tumblr is a platform based on visual context rather […]
So far the design of link posts on Facebook has not been very appealing nor visible in the user’s News Feed. However, Facebook has recently changed the design of page links posts – the size of the images has increased 4x on mobile and 8x on desktop. This means that more weight are given to visual […]
Pinterest is one of those platforms that has now become established among prime players such as Twitter, Facebook and Google+. With more than 48 million unique visitors globally, Pinterest has gradually been developed, and lately with the launch of rich pins, Pinterest has been optimized for brand presences.
Everything is closer and goes faster in the world of social media. People on Greenland can respond to a thread written in Madagascar within seconds. People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. If one yells, the reach is not only limited to […]
Engagement is key when you want to run a successful Facebook page. Updates with questions, eye-catching photos, and share worthy stories that go viral are all important elements to make your fans more devoted to your Facebook page and brand. Contests can increase engagement and improve your image but it’s important to have an understanding […]
Almost every modern company in the world has made the big decision; should we be on Facebook or not? Most of them said yes, and some of them without thinking of the consequences. This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure […]