Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.
Category Archive for 'Guidelines'
Posted in Best Practise Cases, Brands, Community Management, Engagement, Facebook, Guest Post, Guidelines, Marketing & Communication, Research/Study, Social Media Strategy, Social Network on Nov 4th, 2014
The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who graduated from the IT-University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field.
The hackers are upon us. Over the past few weeks hundreds of Dropbox passwords seem to have been leaked, and almost 100.000 Snapchat photos were hacked and published online.
Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. We therefore needed to take the necessary security measures, and will advice you to do the same. It’s easy – and it really can be worth it!
With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users.
The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Here’s how your company should act before, during and after a social shitstorm.