Social networks and online communities offer great possibilities for organisations and companies to connect with new and existing users, customers, supporters, donors etc. For NGOs, charities or companies, who want to show their corporate social responsibility social media is a very attractive tool.
Social media has a global scope and each person you connect with has [...]
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Posted in Branding, Good Cause, Social media on Jan 12th, 2010
A lot of women on my Facebook have had a one word status for the past week or so: red, black, white. My curiousity led me to ask someone who had ’black’ on their status what it was all about. And they replied, explaining to me shortly that you had to put the colour [...]
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After almost six months of building the community and creating awareness around the low-temperature washing, CO2-saving, climate friendly choices demanding campaign ‘I do 30’, it’s now Christmas or not Christmas yet actually, it’s COP15 in Copenhagen.
Half a Year of Doing 30
For the last six month, it has been a wild ride of unexpected opportunities generated [...]
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Today, December 1st, is World AIDS Day so we thought we’d to show you how this day is marked in social media. Joinred, Twitter and Nike have come up with a really good idea on how to create awareness about AIDS and World AIDS Day by turning the social media platforms red – quite literally.
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Posted in Good Cause, Humor, Viral marketing on Nov 27th, 2009
Alliance for Climate Education is featuring a video, in which you can play a vital role. In a previous post, we wrote about the brilliant video from the Swedish TV licensing company. And the idea in this one is similar.
This one obviously communicates to a younger crowd to join the fight against climate changes. But [...]
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Posted in 2.0 Collaboration, Good Cause on Nov 26th, 2009
REClimate is an initiative targeting 15-19 year olds to voice their concerns regarding….yup, ou guessed it, the UN Climate Conference in Copenhagen next month. REClimate has taken in sumissions from teenagers all over the world who have made a short video about their views and concerns about the climate, and it is up to people [...]
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Celebrate Thanksgiving right now on Twitter during TweetsGiving. Until Thursday, you can join TweetsGiving as part of a 48-hour worldwide campaign and share whatever you are grateful for.
The purpose is similar to Twestival: to use social media to raise money for a good cause. But in TweetsGiving, the idea is to think about what you [...]
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Written by Tehneyat Waseem
In times where political messages are crucial, and everyone are attempting to make changes in order to encourage politicians to make environment-friendly changes in connection with the UN Climate Change Conference this December in Hopenhagen, aka Copenhagen, Endomondo has taken the initiative to start the ‘Run for Hopenhagen‘ challenge.
Endomondo has teamed up [...]
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Written by Thilde Vesterby
Do you remember that brilliant advert for the beauty brand Dove? The video featuring a very normal looking woman being made up and Photoshoped into a billboard model with the words: No wonder our perception of beauty is distorted?
Well, Dove has taken their identity as a brand for real women [...]
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Written by Thilde Vesterby
How do you raise money for a good cause when you’ve got nothing? You get help through social media.
I’ve Got Nothing is a pop song that’s been made by four teenagers and the help they got on YouTube. Everything is done entirely through crowsourced as a part of BBC’s ChartJackers.
The projest [...]
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