Category Archive for 'Foursquare'

About our Guest Blogger: Therkel Sand is Co-founder at Splitter, an easy-to-use automated targeting service. He had, for his third time, a spring-break for geeks in this year South by Southwest (SXSW) Interactive. In his description of SXSW, he quotes Dennis Crowley, Co-founder of Foursquare, “SXSW is were you experience the future for a couple days, then you […]

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This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience.  

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The rise of smartphones has paved the way for the SoLoMo revolution. Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move. People are connecting to their social networks through their mobile phones, and last week Socialbakers announced that the majority of Facebook users (57%) […]

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The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie, mobile is the future. Yet, brands are still trying to grasp exactly how to best reach their […]

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For brands with a presence on Facebook, Twitter etc., it is becoming increasingly popular to make use of advertising. In order to give a brand presence a boost in the right direction, the key is no longer only great, engaging content. We’re in a competitive landscape and thereby the placement of ad campaigns can carry […]

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Since the launch at SXSW back in 2009, Foursquare is now no longer a location-based app just for the fun of it. With more than 20 million users world wide and no less than over 2 billion check-ins every single day of the year, Foursquare has become serious business. Yesterday, Wednesday July 23rd, they announced […]

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