Posted in Facebook on Mar 9th, 2012
Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. Although these guidelines do not explain much about the change in content policy, they clearly throw a lot of light [...]
Posted in Community Management, Facebook, Marketing & Communication, Social Media, Tips on Mar 7th, 2012
We have all heard that “Content is King”. According to a 2011 study by the Content Marketing Institute, content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. But still, many companies have a hard time to know what content they should share [...]
Posted in Community Management, Facebook, Marketing & Communication, Tips on Mar 5th, 2012
Many businesses hop on the social media train, since this is what everyone else is doing these days. But actually there is a lot of value to gain from it. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling [...]
Posted in Facebook on Feb 29th, 2012
As anticipated, Timeline is being rolled out for Pages. Admins now have the option to publish Pages in Timeline view. All pages will automatically get the new design on 30 March, 2012. Here are some of the features we made notice of at first glance: · Cover photo: Pages will have a cover photo just [...]
Posted in Facebook on Feb 27th, 2012
Most people working strategically with Facebook have probably heard of EdgeRank by now. It is Facebook’s algorithm that determines what content that will be displayed in the user’s news feed. We all have a limit to how much information we can take in, and therefore Facebook calculates what content that will be brought to you [...]
Posted in Best Practise Cases, Facebook, Marketing & Communication, Social Media on Feb 22nd, 2012
With social media, we have the ability to listen to our target group and get insights like never before. It is an opportunity for brands to adapt to user expectations or the trends you see coming. With the ability to listen and gaining insights also comes the ability to improve, which in the end means [...]
Posted in Facebook on Feb 21st, 2012
Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon it would come out and how it would change the face of brand pages in the coming times. Well, we don’t need to guess any longer, because Facebook is expected to go into detail about the [...]
Posted in Facebook on Feb 7th, 2012
As Facebook Timeline has been rolled out for individual profiles, there has been much talk about whether Timeline will also be a reality for brand Pages and when this will happen. Usually whenever new features have been rolled out for Profiles, this will eventually also be adapted to Pages, as they are of course similar [...]
Posted in Community Management, Facebook, Tips on Feb 1st, 2012
Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. These comments can obviously be both positive and negative and can suddenly spring up in quantities if your update has a viral potential. A [...]
Posted in Facebook, Marketing & Communication, Social Media, Tips on Jan 31st, 2012
Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. [...]
