Category Archive for 'Facebook'
In today’s media landscape, brands constantly strive to engage its users, customers and stakeholders. However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement. One of the most crucial things when creating content is to make it relevant to your users. Your audience needs to be able to connect your products and services to their own context, so why not help them out? Relevant content adds value to the individual and makes him or her more prone to engage with it. Here are a few tips to help you make more relevant content.