Posted in Facebook on Feb 7th, 2012
As Facebook Timeline has been rolled out for individual profiles, there has been much talk about whether Timeline will also be a reality for brand Pages and when this will happen. Usually whenever new features have been rolled out for Profiles, this will eventually also be adapted to Pages, as they are of course similar [...]
Posted in Community Management, Facebook, Tips on Feb 1st, 2012
Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. These comments can obviously be both positive and negative and can suddenly spring up in quantities if your update has a viral potential. A [...]
Posted in Facebook, Marketing & Communication, Social Media, Tips on Jan 31st, 2012
Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. [...]
Posted in Facebook on Jan 19th, 2012
At a press event yesterday, Facebook announced that they will go ahead with the extension of the Open Graph. This entails that 60 social apps are going live on Facebook, including Foursquare, Airbnb, eBay, Runkeeper and TripAdvisor among others. The apps are part of Facebook’s Open Graph revamp already unveiled at F8 September last year. [...]
Posted in Facebook on Dec 21st, 2011
According to TheNextWeb, a new Facebook communication option appeared for Asia-based page admins. Apparently, this allows business pages to receive private messages from their fans. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. A message option between pages and [...]
Posted in Facebook, Research/Study on Dec 2nd, 2011
Engagement is one of the key words when it comes to social media. Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to [...]
Posted in Facebook, Social Media on Nov 29th, 2011
Last week, Facebook released two studies made in collaboration with researchers at the Università degli Studi di Milano. In the first study, they measured how many friends people have, and found that this distribution differs significantly from previous studies. And in the second, they measured the number of connections between people. Both of the studies [...]
Posted in Best Practise Cases, Facebook on Nov 25th, 2011
While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Creative Concept: The campaign [...]
Posted in Facebook on Nov 18th, 2011
Who is an average Facebook user and how do his activities on Facebook look like? This question needs to be reflected upon by everyone working with Facebook, since it is what we base our strategies on. Here is an infographic, created by JESS3, a creative agency that examines engagement statistics of Facebook users and identifies [...]
Posted in Facebook, Social Media on Nov 16th, 2011
Today Virgin group of companies kicks off its social marathon –a global group wide celebration of the power of social media. This is the first time of all Virgin companies around the world have come together on one day to take part in a global social event. The Marathon last for 26 hours, where everyone [...]
