Snapchat has 100 million daily users, 9,000 snaps are shared per second, 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it. CEO Evan Spiegel describes Snapchat’s […]
Category Archive for 'Engagement'
Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share. However, it can be argued that “Love” is ultimately “Like +” in disguise, so perhaps it just goes to show how strong the […]
“People don’t read anymore. It’s a fact!” Oh, how many times this has been uttered in the digital sphere, with complete disregard for context. People read! It’s just that on social media, images and words are interconnected in a way we’ve only ever been used to seeing in comic books and graphic novels. As […]
Posted in Advertising, Brands, Community Management, Content Marketing, Engagement, Facebook, Guest Post, Instagram, Local, Local Social Media Marketing, Localization, Marketing & Communication, Mindjumpers, Mindjumpers Network, Mobile, Social Listening, Social Media, Social Media Marketing, Social Media Strategy, Social Network, Tips, Trends, Tumblr, Twitter, YouTube on Dec 4th, 2015
Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network filled with talented people who possess great knowledge of social media in their local context – one of them being Khyati Gandhi from India who shares […]
Posted in Advertising, Brands, Content Marketing, Engagement, Facebook, Instagram, Linkedin, Marketing & Communication, Social Media, Social Media Marketing, Social Media Strategy, Tips, Twitter on Nov 26th, 2015
Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. A customer will visit at least 10 digital places to learn about a product or […]
Our Business Director from our London office, Elana Kenton shares some of her thoughts on her first 6 months as a Mindjumper and what really matters when driving valuable conversations across various markets and local target audiences. 6 months ago I packed up my freelancer life and joined a team of 3 to build Mindjumpers’ […]
Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue […]
Posted in Best Practise Cases, Brands, Content Marketing, Contest, Engagement, Facebook, Glocalization, I forgot to categorize, Local, Local Social Media Marketing, Localization, Marketing & Communication, Mindjumpers, Mindjumpers Network, Social Media, Social Media Marketing on Apr 9th, 2015
As a result of globalization and the extent of the Internet, social media have blossomed and made a huge impact in our daily lives. With Facebook, Twitter, Instagram and the like we are more connected than ever. The social media market place offers a big opportunity for brands to market themselves, and today most companies […]
Posted in Advertising, Brands, Content Marketing, Engagement, Facebook, Glocalization, Infographic, Local Social Media Marketing, Localization, Marketing & Communication, Mindjumpers, Mindjumpers Network, Social Media, Social Media Marketing, Social Media Strategy on Feb 26th, 2015
Our computers are getting faster and stronger and according to Moore’s law their processing power will double every year from now on. This means that we are experiencing a consistent and ever increasing amount of information, data and images when we are online. We acknowledge some of it – but ignore most. Consequently customised content has become key in today’s marketing.
Posted in Community Management, Content Marketing, Engagement, Facebook, Foursquare, Google, Google+, Guidelines, I forgot to categorize, Instagram, Linkedin, Local, Marketing & Communication, Mindjumpers, Pinterest, SEO, Social Media, Social Media Marketing, Social Media Strategy, Tips, Tumblr, Twitter, YouTube on Feb 10th, 2015
We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketers, we have made a small checklist. By following this you will hopefully avoid too major mistakes.