Category Archive for 'Engagement'

Last week week we discussed the importance of local social management.
Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio that elaborates what kind of local stories drive the highest engagement.

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The best performing and most valuable content provides two things:
Relevance for the brand and relevance for the context.
What is happening right now in your local community?
Are you able to connect this context to peoples framework of understanding?

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The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who graduated from the IT-University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field.

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Visual content is with out a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Here is the lowdown on Pinterest accompanied by a few of our best tips on how to strategically incorporate the platform with your branding efforts.

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It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Oreo brought it to the world’s attention and made it big with their Super Bowl ads, but the concept continues to gain attention from companies and is attracting even more questions about how brands can integrate it into their current social media strategy.

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