Category Archive for 'EdgeRank'

So keeping up with the ever-changing algorithm on Facebook can be quite challenging. Many have believed in the ‘Edgerank Formula’ which ranks stories on affinity, weight and time.  Now Facebook have launched some changes, which means that the Edgerank Formula, as we know it, has changed.

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Most people have heard of Facebook EdgeRank by now. But many probably also gets a bit lost on the way of actually accommodating to the algorithm. The logic behind Facebook is often difficult to decipher and page owners can easily feel that the equation is out of their hands. We have found this infographic from […]

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Everything is closer and goes faster in the world of social media. People on Greenland can respond to a thread written in Madagascar within seconds. People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. If one yells, the reach is not only limited to […]

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The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. This week, Group M Next shared a […]

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How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. But to be […]

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Curious about the current state of Facebook? 2012 has been the year of many great achievements and little downfall for the social network. Acquirements of around $838M in 2012 alone, hitting the magical 1 Billion mark of active users and the IPO that turned out to be less magical than expected, but which recently has […]

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During the past month, there has been a lot of discussions regarding the change in Facebook  EdgeRank algorithm related to brand pages. Since September 20th, numerous of page owners have written blog posts, articles and comments to express their concern regarding a quite serious decrease in their posts’ reach by up to 50%.

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We have written it before, but it never becomes old news: the EdgeRank on Facebook’s content ranking is part of the key to understanding how to create successful engagement between your brand and your fans and their friends. Naturally, the actual algorithm is top secret – it would be too easy otherwise. However, the algorithm […]

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