Our Business Director from our London office, Elana Kenton shares some of her thoughts on her first 6 months as a Mindjumper and what really matters when driving valuable conversations across various markets and local target audiences. 6 months ago I packed up my freelancer life and joined a team of 3 to build Mindjumpers’ […]
Category Archive for 'Content Marketing'
Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue […]
Posted in Best Practise Cases, Brands, Content Marketing, Contest, Engagement, Facebook, Glocalization, I forgot to categorize, Local, Local Social Media Marketing, Localization, Marketing & Communication, Mindjumpers, Mindjumpers Network, Social Media, Social Media Marketing on Apr 9th, 2015
As a result of globalization and the extent of the Internet, social media have blossomed and made a huge impact in our daily lives. With Facebook, Twitter, Instagram and the like we are more connected than ever. The social media market place offers a big opportunity for brands to market themselves, and today most companies […]
Posted in Community Management, Content Marketing, Facebook, Foursquare, Google, Google+, I forgot to categorize, Instagram, Linkedin, Mindjumpers, Mindjumpers Network, Trends, Twitter on Mar 2nd, 2015
As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. The cinemagraph is nothing new – it’s […]
Posted in Advertising, Brands, Content Marketing, Engagement, Facebook, Glocalization, Infographic, Local Social Media Marketing, Localization, Marketing & Communication, Mindjumpers, Mindjumpers Network, Social Media, Social Media Marketing, Social Media Strategy on Feb 26th, 2015
Our computers are getting faster and stronger and according to Moore’s law their processing power will double every year from now on. This means that we are experiencing a consistent and ever increasing amount of information, data and images when we are online. We acknowledge some of it – but ignore most. Consequently customised content has become key in today’s marketing.
Posted in Community Management, Content Marketing, Facebook, Guidelines, I forgot to categorize, Infographic, Marketing & Communication, Mindjumpers, Research/Study, Social Media, Social Media Marketing, Tips on Feb 18th, 2015
A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity […]
Posted in Community Management, Content Marketing, Engagement, Facebook, Foursquare, Google, Google+, Guidelines, I forgot to categorize, Instagram, Linkedin, Local, Marketing & Communication, Mindjumpers, Pinterest, SEO, Social Media, Social Media Marketing, Social Media Strategy, Tips, Tumblr, Twitter, YouTube on Feb 10th, 2015
We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketers, we have made a small checklist. By following this you will hopefully avoid too major mistakes.
Posted in Content Marketing, Facebook, Instagram, Marketing & Communication, Mindjumpers, Social Media Marketing, Social Media Strategy, Tech Development, Tips, Twitter, Visual content on Feb 3rd, 2015
Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app.
The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. Furthermore, a new group direct message feature was added, which appears to be an invite for the mobile-focused millennials who seem to prefer group messaging apps such as WhatsApp (another Facebook property via acquisition) as well as Snapchat.
Posted in Community Management, Content Marketing, Engagement, Facebook, Instagram, Linkedin, Local, Local Social Media Marketing, Localization, Marketing & Communication, Mindjumpers, Mindjumpers Network, Pinterest, Social Media, Social Media Marketing, Social Media Strategy, Tumblr, Twitter, YouTube on Jan 21st, 2015
Nowadays, almost everyone agrees that on most Social Media networks, content is king. However, content without context is just messages without any bond to your long-term brand strategy and audience. To have an always on-strategy is to think long-term on a short-term basis and prioritize quality over quantity. In practical terms it means that your overall brand strategy should be implemented at a daily basis. However, the most crucial thing when creating content is to make the right amount of content relevant to your users.
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: