Posted in Best Practise Cases on Jan 30th, 2012
(R)evolution, is a series that connects you to the people, trends, and ideas defining the future of business, culture, and media. It features head honchos, who share their experiences and stories related to social media in their interview with Brian Solis. Currently the series is in its second season. A recent episode of Revolution, which [...]
Posted in Best Practise Cases on Jan 27th, 2012
While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used. The airline wanted to raise awareness among customers in Sweden about the fact that they flew to countries all over Asia [...]
Posted in Best Practise Cases on Jan 5th, 2012
We have come across a lot of innovative campaigns and written about an infographic on how recruiters look at social media profiles and Google you before interviews or after speaking to you. There is no doubt that recruitment is changing and that social media is starting to play a much bigger part for both employees [...]
Posted in Best Practise Cases on Dec 16th, 2011
T Mobile is back this holiday season with a new video that has gone viral and generated over 2 million views within a week. T Mobile has, in past, brought the best virals and flash mobs like The Fake Royal wedding, The Parking Ticket Stunt and the Welcome Back. This new viral captures the holiday [...]
Posted in Best Practise Cases, Facebook on Nov 25th, 2011
While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Creative Concept: The campaign [...]
Posted in Best Practise Cases, YouTube on Nov 15th, 2011
McDonald’s is known for creating amazing campaigns that do not “sell” anything on the face, but instead remind the consumers about the brand and make them feel the connected to it. These campaigns mostly catch the eyes of advertising and marketing enthusiasts and I for one happen to fall in this category! Therefore, I thought [...]
Posted in Best Practise Cases, Social Media on Nov 11th, 2011
If you are into watching videos online, you have probably seen Carlsberg’s bikers cinema stunt video that took place in Brussels, Belgium. Ever since the video came out last month, it has been going viral and are now charted among the most seen viral videos at the moment. The video is an outcome of Carlsberg [...]
Posted in Best Practise Cases, Facebook on Oct 31st, 2011
Stockholm public transport created a unique campaign at Stockholm Pride Parade to improve the image of public transport in Stockholm. For the main event of the festival, every year around 40,000 people walk in the parade and half a million watch it as passive supporters. The idea of the campaign was to encourage the passive [...]
Posted in Best Practise Cases, Facebook on Oct 7th, 2011
Adecco is a world-known employment agency which supplies a great number of jobs in a variety of sectors. But they were facing a challenge in Norway. To overcome this they came out with a great campaign in which the CEO give up his job to a deserving candidate. Challenge: Adecco was facing a challenge about [...]
Posted in Best Practise Cases, Facebook on Sep 30th, 2011
Sometimes brands run cross-channel campaign in which they use one channel to motivate people to engage with another. These campaigns may involve 2 or more than 2 channels to increase participation. I found a really cool campaign by Altoid, a brand of breath mints owned by Wrigley. The campaign is called Curiously Strong Awards that [...]
