Posted in 2.0 Collaboration, Branding, Cases, Innovation, Social media, Social media marketing, Social network on Mar 4th, 2010
To promote the new 2011 Fiesta car, Ford has launched the Fiesta Movement campaign. People in the US have applied to become one of the so called agents of the 20 teams that compete against each other by using their own creativity to show their experience of the car. The rest of the social media [...]
Posted in 2.0 Collaboration, Branding, Cases, Social media, Social media marketing, Social network on Mar 1st, 2010
The thing about social media marketing is the social part. When companies stepped into the social media platforms there was a great number of companies that followed. Everyone had to do what their competitors did. Facebook pages and other accounts were created without any clear purpose or strategy. This often results in fans and [...]
Posted in 2.0 Collaboration, Cases, Social Good, Social media, Social network, TribeSourcing on Dec 22nd, 2009
At Mindjumpers we work with a strategic process we call Tribesourcing.
Instead of looking at target groups we see people as more connected through tribes, with a larger diversity in demographics, geography, religion etc.
Instead of adhering to mass-communicated marketing, we rather look at engaging, involving, motivating communication. In other words, we lead a tribe to [...]
Posted in 2.0 Collaboration, Cases, TribeSourcing on Dec 18th, 2009
Obama does it, Apple does it, Google does it and Nike does it. It is all about involvement of your potential customers and letting them contribute to the development of your product or brand to create value.
Take for instance Nike. On many of their web pages there is an in-built feedback button so that you [...]
Posted in Cases, Good Cause, Social media, TribeSourcing on Dec 8th, 2009
After almost six months of building the community and creating awareness around the low-temperature washing, CO2-saving, climate friendly choices demanding campaign ‘I do 30’, it’s now Christmas or not Christmas yet actually, it’s COP15 in Copenhagen.
Half a Year of Doing 30
For the last six month, it has been a wild ride of unexpected opportunities generated [...]
Posted in Cases, Social media on Jul 30th, 2009
Written by Thilde Vesterby
Since Drew Olanoff was diagnosed with cancer in May 2009, he has blamed everything on his cancer – like losing his keys or misplacing his wallet – and who wouldn’t? Cancer is one of the most evil things I can think of. But for Drew, being diagnosed with cancer became an opportunity [...]
Posted in Cases, Social media, Social network on Jul 23rd, 2009
Written by Thilde Vesterby
The Copenhagen Metro, in corporation with several sponsors, recently launched their annual short film contest, the prize of which is to have the winning film shown on screens throughout Metro stations in the Copenhagen area.
Mette Carla T. Albrectsen’s film, XY Anatomy of a Boy, won the audience prize, but the Metro [...]
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