Posted in Branding, Social media, Social media marketing, Social network on Mar 8th, 2010
A while back I wrote the first post about digital identity ‘Digital identity – We Create Ourselves‘. It was about how everyone from ‘normal’ to hardcore tech and internet people create themselves online. This support their identity – not only online but it even empowers their offline identity, some without even thinking about it.
Join the [...]
Posted in Branding, Good Cause, Social Good, Social Responsibility, Social media, Social network on Mar 5th, 2010
Social networks and online communities offer great possibilities for organisations and companies to connect with new and existing users, customers, supporters, donors etc. For NGOs, charities or companies, who want to show their corporate social responsibility social media is a very attractive tool.
Social media has a global scope and each person you connect with has [...]
Posted in 2.0 Collaboration, Branding, Cases, Innovation, Social media, Social media marketing, Social network on Mar 4th, 2010
To promote the new 2011 Fiesta car, Ford has launched the Fiesta Movement campaign. People in the US have applied to become one of the so called agents of the 20 teams that compete against each other by using their own creativity to show their experience of the car. The rest of the social media [...]
Posted in Branding, Humor, Social media, Social media marketing on Mar 1st, 2010
Normally this blog is in English, but we’ve decided to write in our native language; Danish, when it doesn’t make sense to do it in English. This post is about a new Danish campaign called Knoll from a supermarket chain. The campaign has a series of TV adverts along with a Facebook page and shows [...]
Posted in 2.0 Collaboration, Branding, Cases, Social media, Social media marketing, Social network on Mar 1st, 2010
The thing about social media marketing is the social part. When companies stepped into the social media platforms there was a great number of companies that followed. Everyone had to do what their competitors did. Facebook pages and other accounts were created without any clear purpose or strategy. This often results in fans and [...]
Posted in Branding, Social media, Tech on Feb 26th, 2010
There is actually a lot you can do in a Facebook page, so that it will gain a stronger appeal to both existing and potential fans. If you are a business, it is worth keeping in mind that it’s almost possible to turn the page into a micro site.
One of the best features of Facebook [...]
Posted in Branding, Social media, Social media marketing on Feb 24th, 2010
No doubt that there is a lot of articles and blog posts out there about how businesses either don’t use social media the right way (according to us – the so called experts, guru’s and ninja’s) or that they just haven’t seen the light and the importance yet.
For the last three weeks, I have been [...]
Posted in Branding, Social media on Feb 19th, 2010
Fox the producer of the most popular show on American TV for some years now, are taking the show to the social level. For the past eight years, American Idol has been one of the most interactive shows on television, and it’s now time to take it up a nudge.
Yesterday, one of the greatest stars [...]
Posted in Branding, Humor, Innovation, Social media, Social media marketing on Feb 18th, 2010
Skype has launched a new campaign called Skype Outside to promote their service Skype Mobile. A Skype team of 5 artists located in 5 different countries encourages people from around the world to call and leave them a message. They will then transform it into their own creation of art and release it as a [...]
Posted in Branding, Humor, Viral marketing on Feb 17th, 2010
How do you show potential costumers that a mobile is designed to withstand rough handling? You show live stream video from of the phone falling into water – and enable people to interact with it.
This is what Samsung is doing at the moment reinventing the old coin game where you play a coin to make [...]
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