Posted in Branded Content on Dec 3rd, 2009
In relation to the upcoming Winter Olympic Games in Vancouver, you can beat Olympic athletes in untraditional disciplines.
In ‘The Best of Us Challenge’ swimmer Michael Phelp’s asks you: How many 15 metre putts can you make in 60 seconds. Or skier Pernilla Wiberg asks: How far can you walk on your hands? If you [...]
Posted in Branded Content, Branding, Good Cause, Social Good, Social media, Social network on Nov 13th, 2009
Written by Thilde Vesterby
Do you remember that brilliant advert for the beauty brand Dove? The video featuring a very normal looking woman being made up and Photoshoped into a billboard model with the words: No wonder our perception of beauty is distorted?
Well, Dove has taken their identity as a brand for real women [...]
Posted in Branded Content, Branding, Social media, Tech on Nov 4th, 2009
Written by Thilde Vesterby
On some corporate websites you will find a little widget with a blue bird holding a sign saying ”Follow Me”. More and more companies create accounts on Twitter – and according to the following information; that’s a very good idea.
A new survey created by the College of Information Sciences and Technology [...]
Posted in Branded Content, Social media, Social network, Tech on Oct 9th, 2009
Written by Thilde Vesterby
Ever wonder if you have a doppelganger? If there’s someone out there looking exactly like you? Well, with the new Coke Zero ‘Worldwide social networking experiment’ you might be able to find out. Coke Zero has created a Facebook app called ‘Facial Profiler’ which has the aim of finding people’s online lookalikes.
The [...]
Posted in Branded Content, Branding, Social Good, Social media, Social network on Oct 8th, 2009
Written by Tehneyat Waseem
We’ve previously written about Kellog’s facebook campaign to raise money for the ‘Feeding America’ program, supported by Aston Kutcher and Demi Moore. This week, a survey was made by Marketing company P&I (Promitions/Incentives) that Kellogg’s is the top brand across four super markets in London, despite strong challenges from Pampers and [...]
Posted in Branded Content, Branding, Innovation, Social media, Social network, Tech on Sep 29th, 2009
Written by Thilde Vesterby
Seth Godin’s company Squidoo recently launched a new reputation management tool called Brand In Public. The service provides an online dashboard that pulls together the latest news and conversation about a brand from sources such as Google Blogsearch, Google News, Yahoo! News, Twitter, BackType, Google Search Trends and Quantcast.
When (or rather [...]
Posted in Branded Content, Social Good, Social media on Sep 15th, 2009
Written by Thilde Vesterby
At Mindjumpers we really love when companies use social media to raise awareness or money for a good cause. That is why we’d like to tell you about the one-day event that Weight Watchers are hosting today to fight world hunger.
The event Loose-A-Palooza is a one-day online social networking to help [...]
Posted in Branded Content, Branding, Social media, Social network, Tech, Viral Film on Aug 1st, 2009
Written by Jonas Klit Nielsen
Reality show goes 2.0 on a YouTube channel integrated with facebook and becomes the first reality social interactive show and allows viewers to have an impact on the show and the very talented, young singer/song writer – Katie Vogel (damn she’s got a good voice).
The future of TV might be [...]
Posted in Branded Content, Social media, Viral Film, Web film on Jun 18th, 2009
Written by Jonas Klit Nielsen
Almost weekend – and time for some lite entertainment…
If you want your video to go viral on YouTube its no secret that sexy woman, porn and comedy works if they are executed well.
And in this case they are, in less than 2 days “Elf Porn Scandal Hits Gauntlet” reached more [...]
Posted in Branded Content, Social media, Viral marketing on Jun 9th, 2009
Written by Jonas Klit Nielsen
We are finally ready to show you this little web film we made for a client.
The Danish tabloid paper Ekstra Bladet has had great success with making screen cleaners for mobile phones with their Page 9 girls, washing the screen. You can see one of them here:
We thought it was [...]
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