Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.
Category Archive for 'Advertising'
Posted in Advertising, Brands, Community Management, Content Marketing, I forgot to categorize, Marketing & Communication, Mindjumpers, SEO, Social Commerce, Social Media, Social Media Strategy, Tips on Nov 7th, 2014
Christine Dissing is a London based marketing professional, holding a Master in Marketing Communications Management. She is passionate about advertising, branding and marketing communication, an interest she shares on her own blog attention2ads.com. You can also connect with Christine on Twitter @christine_kbh.
With the growing number of social platforms, businesses have numerous ways to communicate with their customers. Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed.