I have been looking at a list of the most visited sites on the web on Alexia.com.
It makes sense that google features as no 1, as many people use it as their primary search engine and use it as an everyday online tool.
Besides search engines, there are several social networking sites placed in the top. [...]

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To promote the new 2011 Fiesta car, Ford has launched the Fiesta Movement campaign. People in the US have applied to become one of the so called agents of the 20 teams that compete against each other by using their own creativity to show their experience of the car. The rest of the social media [...]

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The thing about social media marketing is the social part. When companies stepped into the social media platforms there was a great number of companies that followed. Everyone had to do what their competitors did. Facebook pages and other accounts were created without any clear purpose or strategy. This often results in fans and [...]

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Last night our presentation on slideshare “25 really really stupid facts about social media” got featrued on the dutch site -Dutchcowboys.nl.
Of course its also made in a YouTube version, you can see that one below.
Thinking of making the sequel, the II, the re-loaded, but we would love to get your stupid facts in it!
Self-irony never [...]

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Can Google do anything without creating a buzz? – guess we just don’t hear about if they don’t.
This is not a post with my opinion about Google Buzz. This is a collection of blog posts and articles I found interesting and relevant about the buzz, which in other words means – these are 10 of [...]

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Do you run an online community? Some years ago it was expensive and difficult to programme a virtual meeting place. Today it’s free and really simple thanks to Facebook.
Still, many companies who start a Facebook page never succeed. Valuable resources are vasted because these companies fail to understand that online interaction is about PEOPLE.
There are [...]

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In May this year, I wrote “Tribesourcing – the first draft” on our blog, hoping to get input and feedback on some thoughts. I got some very good pointers, and we started a process of developing those thoughts into a strategic working process.
A big part of the developing process of Tribesourcing where to collaborate with [...]

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At Mindjumpers we work with a strategic process we call Tribesourcing.
Instead of looking at target groups we see people as more connected through tribes, with a larger diversity in demographics, geography, religion etc.
Instead of adhering to mass-communicated marketing, we rather look at engaging, involving, motivating communication. In other words, we lead a tribe to [...]

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If you have a YouTube account, it is now possible to see in our YouTube home page whenever a Facebook Friends publishes a new video. Apparently YouTube is socialising it up. Recently they have also made it possible to connect with Twitter and Google Reader as well as the YouTube site has started to suggest [...]

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Obama does it, Apple does it, Google does it and Nike does it. It is all about involvement of your potential customers and letting them contribute to the development of your product or brand to create value.
Take for instance Nike. On many of their web pages there is an in-built feedback button so that you [...]

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