Here you can see some the projects and campaigns we have developed. Keep posted for more interesting cases.

CASE: DANSKE BANK

For the largest Bank in Denmark, Danske Bank, Mindjumpers has created a presence on the Facebook platform, to support a financial literacy project called Mind Your Money.

Surveys show that young people don’t have much knowledge about their own financial situation. As a social responsibility project, Danske Bank has therefore made the microsite called Mind Your Money, where everybody can use different financial tools and get advice on how to control their own economy.

To strengthen the Mind Your Money initiative and with the purpose of creating a platform for dialogue, we developed the strategy, communicative approach, interaction design and visual expression for the presence on Facebook.

On 26^th of May, the initiative was launched on Facebook.

Strategy:
• Create a platform for dialogue where young people can interact with Danske Bank
• Make a personal presence by having young bank advisors from Danske Bank as the core drivers of the dialogue
• Make a low involvement topic a bit more light and relevant for young people
• Set up KPI targets for the project, thus making the initiative measurable

Communication:
• Compile interaction design where the aim is to build dialogue between Danske Bank and young people
• Casting and training of young Dansk Bank advisors in personal online communication and dialogue
• Make a visual presence on a Facebook page – including graphics and video that can work on the platform and still be in alignment with Danske Bank’s overall brand strategy
• Develop a flow for continuing content development for the platform

Media:
Facebook and Youtube

Links
Facebook.com/MindYourMoney
Youtube.com/mindyourmoneyvideo

Want to know more?
If you are interested in getting more insights from this case, please contact Jonas Klit Nielsen for more information at jonas@mindjumpers.com or +45 20407091.

CASE: THE IRCT

For one of the largest human rights organisations in the world, the IRCT (International Rehabilitation Council for Torture Victims), Mindjumpers has created the strategy, production and implementation of an online initiative with the aim of building a global proactive community – a movement for everyone who shares the dream of a World Without Torture.

The greatest threat to the fight against torture is apathy: that we silently accept that torture exists. We have therefore created World Without Torture to keep the fight against torture high on the global agenda.

We believe that social media can be used to create meaningful dents in the universe, so being able to work with such an important cause like a World Without Torture, is an outmost privilege.

The initiative where launched on the 26^th of May 2010 on Facebook.

Strategy
• Initiate the community on a platform that can secure the spread of the cause, and that can be used to initiate dialogue with users
• Analyse the market for good causes online and find the right positioning, market and communication strategy
• Build a proactive community that in the future can support the work of the IRCT with campaigning and fundraising
• Set KPI targets for the project, making the initiative measurable

Communication
• Develop the right name for the community – a name that can bring the mission to life and that people can connect with on social media
• Develop content angles to tell the different aspects of torture and the work of the IRCT
• Create a visual identity for World Without Torture – logo’s, sub logo’s, the overall graphical log on Facebook
• The interaction design for the community, with focus on co-creation of the initiative over time

Media
Facebook and Twitter

Links
Facebook.com/WorldWithoutTorture
Twitter.com/WithoutTorture

Want to know more?
If you are interested in getting more insights from this case. Contact Jonas Klit Nielsen for more information at jonas@mindjumpers.com or +45 20407091.

CASE: NOVOZYMES

For Novozymes, Mindjumpers has developed the campaign “I do 30″ with a focus on social media. By using social media for their first B2C campaign, Novozymes have gained PR, blog-PR, and through “social lobbyism” gotten access to new potential partners in line with their corporate strategy.

More than 12,000 fans from 25 different countries support “I do 30″ on Facebook, and campaign-related YouTube videos have been viewed more than 250,000 times.

Mindjumpers has developed and maintained the “I do 30″ campaign primarily through Tribesourcing. Here are the overall perspectives on the campaign:

Objectives:
• Address the general public and communicate the environmental benefits of washing at low temperatures.
• Activate “social lobbyism” in relation to The UN Climate Change Conference.

Strategy:
• Make a movement of people supporting simple everyday changes.
• Focus on a simple and positive core-message to attract the tribe.
• Tap into a tribe of people who are not necessarily environmentalists.
• Use tribesourcing to identify and engage connectors and mavens in social media.

Communication:
• Play on curiosity and simplicity (since laundry is not very sexy).
• Write the main story (if all European households go from 60 to 30 degree washing in just one year, we’ll save 12 ton CO2 = emission from 3 mill cars)
• Find a name that is fit for storytelling (I do 30 is fun and interesting to talk about)
• Design a Facebook friendly logo that will work as badge on people’s profiles (logo designed through crowdsourcing and 200 designers from around the world)

Media:
Facebook, YouTube, blog, blog-reach, micro-site and offline event.

Want to know more?
We’d like to share with you, the really interesting insights from this case – from the aspects of the development process to the media strategy between online and offline media and Key Performance Indicators (KPI). Contact Jonas Klit Nielsen for more information at jonas@mindjumpers.com or +45 20407091.