Here you can see some the projects and campaigns we have developed. Keep posted for more interesting cases.

For Novozymes, Mindjumpers have developed the campaign “I do 30″ with a focus on social media.

By using social media for their first B2C campaign, Novozymes have gained PR, blog-PR, and through “social lobbyism” gotten access to new potential partners in line with their corporate strategy.

11,000 fans from 25 different countries now support “I do 30″ on Facebook, and campaign-related YouTube videos have been viewed more than 250,000 times.

Mindjumpers have developed and maintained the “I do 30″ campaign primarily through tribesourcing. Here are the overall perspectives on the campaign:

Objectives:

• Address the general public and communicate the environmental benefits of washing at low temperatures.

• Activate “social lobbyism” in relation to The UN Climate Change Conference.

Strategy:

• Make a movement of people supporting simple everyday changes.

• Focus on a simple and positive core-message to attract the tribe.

• Tap into a tribe of people who are not necessarily environmentalists.

• Use tribesourcing to identify and engage connectors and mavens in social media.

Communication:

• Play on curiosity and simplicity (since laundry is not very sexy).

• Write the main story (if all European households go from 60 to 30 degree washing in just one year, we’ll save 12 ton CO2 = emission from 3 mill cars)

• Find a name that is fit for storytelling (I do 30 is fun and interesting to talk about)

• Design a Facebook friendly logo that will work as badge on people’s profiles (logo designed through crowdsourcing and 200 designers from around the world)

Media:

Facebook, YouTube, blog, blog-reach, micro-site and offline event.

Want to know more?

We’d like to share with you, the really interesting insights from this case – from the aspects of the development process to the media strategy between online and offline media and Key Performance Indicators (KPI). Contact Jonas Klit Nielsen for more information at jonas@mindjumpers.com or +45 20407091.