WHO WE ARE
Mindjumpers helps companies navigate in social media. We’re a creative agency with a strategic approach to all assignments. Most importantly: we really believe that social media can be used to create meaningful dents in the universe.

 

WHAT WE BELIEVE
On a global scale we are entering a powerful new era. Thanks to social media the world will be more transparent, more connected and people will identify even more with meaningful causes. They will want to make a difference. We believe that companies have a very important part to play in this new paradigm.

 

WHAT WE DO
Mindjumpers works with bold companies who dare challenge traditional advertising. We can help you tap into this new connected world, and analyze how you can make a difference while sustaining and building value into your brand. Our services range from consultancy to creative production and maintaining good cause campaigns on various online platforms.

 

CREATIVE, TECHNICAL & HUMAN UNDERSTANDING
To help you get the full benefit from a social media campaign, we of course need to know all the technical solutions available. But for us the most important part lies in understanding human psychology, behavior and social interaction. This is where the power lies. All creative and technical solutions have to support a human strategy if you want to succeed in social media.

 

TRIBESOURCING
When building campaigns we work with a framework we call TribeSourcing. We look into the existing tribes around your brand, and analyze how you can build a stronger brand, company and tribe by sourcing different communication or development processes to your tribe.

 

VALUE
When finding the alignment between your good cause and your brand, we follow the Brand Value Chain and Brand Equity model to analyze how a Mindjumpers campaign can contribute to your brand’s growth.

 

IN CASE YOU HAVEN’T HEARD OF SOCIAL MEDIA
Here is our definition: ‘Technologies which facilitate online interaction and conversations between people’. Technologies in this case refer to several social media platforms with different content, but they all have sharing, interaction, conversation and connecting as a common feature. And if you haven’t noticed: social media is already revolutionizing the way we as people communicate as well as using our power to change the world.

 

GIVING MEANING TO SOCIAL MEDIA
Companies will succeed in social media if they build causes that align with their corporate values.
What we want you to think right now is: “How can I help? Where can I make a difference? What can I do to make this world a better place?” There are lots of things to choose from: starvation, poor education, obesity, animal cruelty, poverty, environmental issues, climate change and so much more – just find your own.

All in all: to get people involved in your social media activities, you should create meaning.