Pinterest is one of those platforms that has now become established among prime players such as Twitter, Facebook and Google+. With more than 48 million unique visitors globally, Pinterest has gradually been developed, and lately with the launch of rich pins, Pinterest has been optimized for brand presences.
Pinterest is especially a platform where people go and find inspiration, collect items found on the web onto boards to share with their network. You can follow users with similar taste and interests as you to repin what they have pinned or find items across the web on your own. In that sense Pinterest serves as a form of visual bookmarking.
Creating a presence
Brands dealing with lifestyle and consumer products can benefit from having a presence on Pinterest, but as with any other social media presence, make sure to have created a strategy and lined out an action plan on how to maintain it. If you don’t have the necessary resources to maintain it, it will become difficult to drive the presence into increased engagement and revenue.
But if you do, Pinterest is a platform well suited to put focus on products and direct users to your sales channels. However, remember to also use Pinterest as a way to tell more about your company and your values.
Ben & Jerry’s has for instance created various boards on Pinterest such as On A Mission, Our Factory, Inspired Flavors, Flavor Graveyard and many more, which reflects the company and how it works.
If you are a brand, you will benefit from Pinterest’s latest update. Launching rich pins have made the platform a bit more functional than just being a place where users can find awesome photos. With the rich pins, brands can include real-time pricing, availability and info on where to buy products. Pinterest is collaborating with major shopping sites like eBay, Etsy and Shopify, which also allow small independent business owner to benefit from rich pins.
There are three types of rich pins:
- Products: Brands can include real-time pricing, availability and info on where to buy items. See examples.
- Recipes: Companies and food bloggers can include ingredients, cook time and serving information for recipes. See examples.
- Movies: Movie pins can include ratings, cast members and reviews. See examples.