Traditionally, we think of SEO as something very technically rooted. But this has changed immensely during the last couple of years. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. This trend will definitely continue in the following years.
This infographic by Fuzz One shows the old vs. new approaches to SEO. It emphasises the creative input needed to be successful in SEO and shows how to align your digital marketing activities with these changes. SEO has now matured and has become a full-fledged digital marketing channel. SEO is about making your content visible in order to reach and engage with your target audience. The dominant role of social media is unavoidable and at the core of content promotional channels you see Google+, Twitter, Facebook, LinkedIn and Pinterest as the most important social media platforms to SEO. Once again underlining the importance of Content Marketing and social media when it comes to SEO.