Monthly Archive for November, 2012

Amplifying your copy with high quality visuals creates great, engaging content. This is a truth most marketers have already realised. But how should you balance copy vs. visual and how should you define and create this high quality visual? Regardless of the platform or social network, short, concise copy paired with strong, authentic visuals that […]

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Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the […]

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The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.   Throughout […]

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We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. I find that the end of a year is always an exciting time, as you see so many predictions for the coming year as well as conclusions of […]

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Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. But what about the people responsible for incorporating EdgeRank’s newest changes on content, tweeting the best answers […]

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The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect […]

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The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. This week, Group M Next shared a […]

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Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. In addition, 21 experts and influencers […]

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With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. In fact, 90% of marketers think content marketing will become more important over the next year, according to a report from Econsultancy & Outbrain, yet […]

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Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. Obviously. It’s to understand how your consumers expect to communicate with you, expect you to add […]

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