Curious about the current state of Facebook? 2012 has been the year of many great achievements and little downfall for the social network. Acquirements of around $838M in 2012 alone, hitting the magical 1 Billion mark of active users and the IPO that turned out to be less magical than expected, but which recently has […]
Monthly Archive for October, 2012
During the past month, there has been a lot of discussions regarding the change in Facebook EdgeRank algorithm related to brand pages. Since September 20th, numerous of page owners have written blog posts, articles and comments to express their concern regarding a quite serious decrease in their posts’ reach by up to 50%.
The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Yesterday, […]
We frequently see companies making use of mobile apps to promote their brand. Either by developing their own app, such as Converse’s The Sampler or by sponsoring already existing apps, such as Procter & Gamble sponsoring SitOrSquat. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. An app with no trace […]
Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. Most companies have already realised this. What is therefore quite an interesting fact is the gap between the ideals and the actual initiatives of companies, when it comes to providing customer service through social […]
What in my opinion is one of the best campaigns of the year just ended: The Oreo “Daily Twist” campaign. To celebrate the centennial of the world’s most iconic biscuit, Oreo teamed up with agency 360i to create a social and digital campaign with 100 days of creative and whimsical visualisations of “America’s favourite cookie” […]
This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. The new system, which also includes a third button, a ‘Collect’ button, has the potential to transform the way brands use Facebook to influence purchase decisions, promote their […]
The following post is part of the Mindjumpers Network series. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. This post is written by Fredrik Olimb, Local Community Manager […]
InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. In this blog post, I will guide you through the 5 main conclusions of the report and add some final remarks on what to extract from the findings.
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience.