Picking the right social platform is important in order to build the strongest possible social presence for your brand. But it might be difficult to keep up with the latest developments in the fast-moving world of social media, where new features and platforms are a daily occurrence. Henriette has previously written a blog post that offers a quick overview of the vast social media marketing landscape.
Facebook and Twitter tend to be the first choice for most brands. However, if you are looking for a more professionally oriented platform, LinkedIn might be worth considering, and Pinterest, Instagram or Tumblr might be ideal for more visually oriented businesses. And don’t forget that there are many other niche platforms out there that might be able to offer you something different altogether.


Which social platforms work better for what industry?

When you want to pick the right social platform for your brand, it is important to know where your target audience is. It is always a good idea to look into social network demographics. Where are your customers and the people that you want to reach? If you know which social platforms work best for your type of business, you are also in a great position to start building lasting relationships and reach new fans and potential customers. Social Bakers has looked at the preferred platforms of the most successful brand types in social media based on the average number of fans for the top 10 pages per industry.


Facebook is the first choice for most brands

The numbers clearly show that Facebook is still the preferred platform for most industries. The main reason for this is probably the fact that Facebook is the most well-known and engaged network with more than 955 million people liking and commenting on average 3.2 billion times a day. For FMCG (Fast-moving Consumer Goods), fashion, ecommerce and automative brands, Facebook works extremely well and has enabled the top ten pages to gain a huge fan base of on average 15 to 22 million fans.

Media companies chose Twitter

Twitter has proven to be a very successful platform for Media companies. The Twitter format of very short updates is very well fitted for news headlines, and the top 10 Media companies has gained an average number of more than 4 million followers. Electronics companies are the second most successful industry on Twitter. However, they are also highly successful on Facebook.
One very good reason for brands to have a presence on Twitter is that it’s a prime tool for addressing customer service concerns in real-time, which could benefit all brands wishing to improve their online customer service.


According to the Socialbakers statistics, G+ works well for automotive and media brands, where the average G+ page size exceeds a respectable one million followers. G+ might provide a good platform for sharing more thorough insight into your industry, blog posts and so on.

When picking social media platforms, remember, that Facebook is not your only choice, but it is not a solution to open multiple accounts if you haven’t got the time and the resources for proper community management of the sites. Please check out all the numbers from Social Bakers below, and let me know which platform is your first choice.