One Response to “Create Brand Value through Local Community Management”

  1. […] In a previous post, we have also elaborated on how executing local market activation is a vital part of an international brands social media success. First of all, culture is one of the largest components of how people communicate. Cultural trends and norms are therefore something marketers and advertisers closely have to track and take into consideration. International brands have to tap into local community management by having native people in the local country managing the given local community to assure three key points essential for successful communication are taken into consideration: language, culture adaption and real time. Having a structured process of local community management not only optimizes the engagement of the local pages implemented on the Global Page, it also helps create actual business revenue. […]

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