The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access.
The number’s don’t lie, mobile is the future. Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go.
Interact instantly with fans and potential customers
VenueSeen, a new monitoring tool, can potentially bring brands with a physical location, like coffee shops or shopping destinations, closer to their community.
VenueSeen sends a notification to the subscribing business when a customer shares their experience at the business’ specific location on Instagram, Foursquare or Foodspotting: a shared photo, a mention or a comment tagged with the company location.
The business will thus be able to monitor who is posting what about their brand (both positive and negative sentiments), identify and interact with loyal customers and participate in the conversation instantly by showing appreciation, responding to suggestions and collecting feedback.
VenueSeen collects the location-specific photos and comments into one central dashboard, which will help the business monitor and analyse what is shared about their brand – and consequently monitor how the customers perceive the brand identity.
Take as an example a Starbucks fan snapping a photo of her latte at the local coffee shop and posting it on the photo-sharing application Instagram after having left a tip on Foursquare. The Starbucks community manager would instantly receive an alert and therefore be able to immediately interact with the fan’s post – e.g. by thanking for the photo and asking for permission to repost it as user-generated content on the official Starbucks Facebook Page.
Currently, VenueSeen offers a trial period of its service. If you want to give it a try, setup an account here. Let us know what you think of this new monitoring tool!