In my blog post How to Boost Your Number of Followers on Instagram, I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences.
Simply Measured just made that task easier with the launch of a new Instagram reporting tool. This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users.
Here are some of the features of the reporting tool:
See how effectively your brand engages on Instagram, by monitoring which filters engage your community and how many users have engaged with your photo:
Analyse what day of the week and which time of the day creates the most engagement:
See engagement across social media platforms – how many times a photo is shared on Facebook and Twitter and how the photo engages with the users on these social networks:
Use the monitoring tool to identify key fans:
If you would like to see what the entire report looks like, you can view or download a sample report here.
Instagram is a growing mobile-only social media platform that shouldn’t be ignored by brands in their social media activities. If you are interested in reading more about the photo-sharing app, check out my previous Instagram blog posts How to Boost Your Number of Followers on Instagram and Use Instagram to Create Visual Engagement.