Monthly Archive for August, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie, mobile is the future. Yet, brands are still trying to grasp exactly how to best reach their […]

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Did you know that the number one reason why people love Facebook is that it enables us to show our personality? It’s a human need to create an identity in order to feel community belonging and gain self-esteem. How people talk and act reflects their personality – and that’s what Facebook allows its users to […]

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Recently, Awareness, Inc., social marketing software company, released a new report: “6 Mind-Blowing Social Media Stats – And What They Mean for Marketers”. Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. In this blog post, I will present […]

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On our blog, sharing the newest changes and opportunities available on the most predominant social networks is a big part of our editorial mindset. Yesterday, Facebook introduced their newly designed site that guides businesses through the many possibilities of Facebook Pages. I have taken a look at what it has to offer.

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Today’s guest blogger is Samantha Porter, who is a writer and researcher for Marketing Degree, an online marketing education site who is interested in, and predominantly writes about, the way technology has changed our lives. She also writes about all aspects of marketing and sales on an online resource that covers a multitude of topics, […]

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In my blog post How to Boost Your Number of Followers on Instagram, I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as  you monitor your other social media presences. Simply Measured just made that task easier with the launch of a new Instagram reporting tool. This […]

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For brands with a presence on Facebook, Twitter etc., it is becoming increasingly popular to make use of advertising. In order to give a brand presence a boost in the right direction, the key is no longer only great, engaging content. We’re in a competitive landscape and thereby the placement of ad campaigns can carry […]

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There is a frighteningly deep gap between what social consumers want and what social marketers think they want. This is what an infographic, released yesterday, created by social media specialist Brian Solis in cooperation with the Pivot Conference team and Barnickel Design shows.

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Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? A community is an indispensable part of your product placed within the user engagement cycle, which it […]

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A couple of months back, I wrote a blog post about the launch of Facebook’s new App Center. I also wrote a post about the benefits of gamification. When the App Center launched in May this year a vast number of people were already playing games on Facebook. However, Facebook gaming has gotten a real […]

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