People walk around with small computers in their pockets. Smartphones let us share real time events and connect with each other anywhere, anytime. As we have written in a previous post about social media mobile usage, more than half of all Facebook users are mobile. These numbers put together means that nearly 360M Facebook users check the app on their mobile device on a daily basis. It is imperative to optimize your content for mobile phones – especially smartphones as these are the dominant.

Adapting to mobile devices
In order to optimize your content to mobile use, you must first and foremost adapt your content to smaller screens and slower connections. Even though network speeds are increasing, they still have limited power and are slower than a desktop. I can recommend to read Facebook’s recommendations on how to optimize for mobile usage.

What comes next?
The mobile usage is growing every day. The techniques for how brands can connect and interact with their consumers have been seen in the usage of QR Codes and Augmented Reality to name some examples, and we will definitely see an exiting development in the field of mobile in the near future. Google has already given a suggestion to how the next generation of smart technology could take form.

The rise of mobile
This following infographic made by Trinity shows the stats of the mobile usage growth. Here are some of the key findings:

  • There are currently 6 billion mobile subscribers worldwide.
  • This equals 87% of the world’s population.
  • China and India account for 30% of this growth.
  • There are over 1.2 billion people accessing the web from their mobiles.
  • Over 300,000 apps have been developed in the past 3 years.
  • Google earns 2.5 billion in mobile ad revenue annually.

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