3 Responses to “Key Points for Local Market Activation on Social Media for International Brands”

  1. […] The average number of accounts per company on Facebook is 10.4 such as for different sub-brands or different geographic locations. This shows that the Fortune Global 100 companies in general opt for local pages rather than one centralised global brand page. Read more about this subject in Sara’s blog post about local vs. global approaches to Facebook here. […]

  2. […] … can share knowledge, best practice cases and processes such as editorial planning helping local managers follow the global social media marketing plan.www.mindjumpers.com/…/local-activation-international-brand… […]

  3. […] relevance of local pages is even more striking through the lens of community management. As Sarah Hansson of Dannish agency Mindjumpers states, “for international brands, tactics should include to leverage local community management in […]

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