It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. An example could be guidelines for editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback. However, a community manager must always consider thoroughly every piece of content before posting – using his own judgement and the guidelines.





A quick and easy-to-use guide to stay on track in social media
This infographic by Return On Digital gives some great tips on how to achieve success on social media. What I think makes this infographic particularly useful, is that it shows what you must keep in mind as a community manager – basically, it’s a list of do’s and don’ts for the community manager.

For example, a good advice is that one should not ask questions on Facebook at any price just because statistics show that it is effective – they don’t increase engagement rate if they are not relevant for the users. Also, don’t post just for the sake of posting – only post valuable content. What do you think is the most useful piece of advice from the infographic?

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14 Responses to “Do’s and Don’ts for Community Management [Infographic]”

  1. This is great information, thanks!

  2. […] more details on the Do’s and Don’ts for community managers at mindjumpers. […]

  3. I agree, this some great info. I will share it with my network. Thanks

  4. Mindjumpers says:

    Hi Dustin and Patrick. Thanks for your comments, glad you found the blog post useful!

  5. […] thoroughly every piece of content before posting – using his own judgement and the guidelines. Do’s and Don’ts for Community Management [Infographic] by Mai Bruun Poulsen Leave a […]

  6. […] on http://www.mindjumpers.com   Tags: facebook, infographic, social media « Viral Video Adoption […]

  7. paula says:

    Thank you for this. I think the most useful information is the part about what time of day and what time of the week to post tweets.

  8. Henriette Stisen says:

    Hi Paula. Thank you very much for your positive feedback. There are many different infographics and statistics concerning the best hours of the day to post content on social networks. However, we recommend brands to compare these statistics to their own specific target group. E.g. some consumer groups will engage actively on posts made during the weekend – and some don’t. So even though this infographic offers a great overlook, you still have to consider if the statistics fit your brand’s particular target group.

  9. Henriette Stisen says:

    Hi Paula. Thank you very much for your positive feedback. There are many
    different infographics and statistics concerning the best hours of the
    day to post content on social networks. However, we recommend brands to
    compare these statistics to their own specific target group. E.g. some
    consumer groups will engage actively on posts made during the weekend –
    and some don’t. So even though this infographic offers a great overlook,
    you still have to consider if the statistics fit your brand’s
    particular target group.
    Brgds,
    Henriette

  10. […] To read more about community management, building brand awareness and the do’s and don’ts of social media, head over to Mai Bruun Poulsen’s article, Do’s and Don’ts for Community Management. […]

  11. BorderlineTV says:

    and this would be how community management should be talked about or handled: http://www.youtube.com/watch?v=YbcM_6uhgxw

  12. CrushIQ says:

    Very interesting, thanks for sharing.

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