It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. An example could be guidelines for editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback. However, a community manager must always consider thoroughly every piece of content before posting – using his own judgement and the guidelines.
A quick and easy-to-use guide to stay on track in social media This infographic by Return On Digital gives some great tips on how to achieve success on social media. What I think makes this infographic particularly useful, is that it shows what you must keep in mind as a community manager – basically, it’s a list of do’s and don’ts for the community manager.
For example, a good advice is that one should not ask questions on Facebook at any price just because statistics show that it is effective – they don’t increase engagement rate if they are not relevant for the users. Also, don’t post just for the sake of posting – only post valuable content. What do you think is the most useful piece of advice from the infographic?