Monthly Archive for July, 2012

As recently announced on the Facebook Developer blog, Facebook is launching a recommendations bar available for blogs and other websites. The bar, like Facebook’s current recommendations box, allows users to discover new content based on what other people in their network have read or shared. However, it also allows users to ’like’ what they’re currently […]

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Last week, Adobe Digital Marketing released their Q2 2012 Global Dig­i­tal Adver­tis­ing Update, which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement.

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On a large scale, people have gone from watching cable to connected TV. A study commissioned by Tremor Video shows that people spend more time watching video on connected TV than on any other device. With connected TV it’s possible to get closer to the audience. The integration of devices and the online connection open […]

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Since the launch at SXSW back in 2009, Foursquare is now no longer a location-based app just for the fun of it. With more than 20 million users world wide and no less than over 2 billion check-ins every single day of the year, Foursquare has become serious business. Yesterday, Wednesday July 23rd, they announced […]

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We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. Also, the importance of monitoring and listening is a much-discussed topic here on the blog. We put emphasise of these issues because of the importance of getting […]

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It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. An example could be guidelines for editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback. However, a […]

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Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. In this blog post I put focus the findings related to Twitter and Facebook.

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Facebook might be in the process of testing a Want button to go along side its existing Like button according to InsideFacebook. But what would an addition to Facebook’s button arsenal in the form of a Want button actually mean for companies and brands?

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Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories. A study made by AdParlor shows that the conversation rate of users who […]

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Written by Sophia Kenvold who works as Consultant & Project Manager at Mindjumpers. Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Previously, companies would communicate with employees and candidates via traditional push messages, but now they are required to adapt to the changing consumer and employee behavior, where the tendency is […]

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