Social Media is Going Corporate [Infographic]
This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans.
Corporate social media usage is skyrocketing
The social media landscape is constantly changing and expanding and more and more businesses are embracing social media as a powerful marketing tool. A staggering 94% of corporations use some type of social media, and 85% say that it has given their business more exposure. Facebook is not very surprisingly the favourite social media platform ahead of Twitter and LinkedIn, and it’s easy to see why social media marketing has caught on in the corporate world: 74% of brand marketers have seen an increase in website traffic after investing as little as six hours per week on social media, 65% of corporate brands use social media to gain marketplace intelligence, and 58% say that it is useful for generating leads and developing loyal fans.
Blogging: an exception
Blogging is still businesses’ fourth favourite social media tool, but it is in decline. The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. This shows that while businesses are fast on their way to fully embracing the benefits of social media, unfortunately they still don’t really appreciate the value a well-maintained blog can bring to their business. Keeping a blog up to date does require a fair amount of time investment, but it offers a great opportunity for companies to display their ideas, discuss industry issues and establish their reputation or maybe to draw attention to other social media campaigns on other platforms.
For more statistics and a few tips on how you can enhance your business’ online presence take a look at the full infographic.
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It’s really not surprising. The consumer is shifting away from anything hard-sell and is leaning more towards businesses they can connect with.