As we already know, Facebook is constantly testing new features and optimising how the platform works, both for personal profiles, but also for company pages and Facebook’s marketing opportunities.
A number of useful functionalities have been implemented lately for Facebook pages, which will come in handy for page admins. In the following I will go through some of them.
1. Assign Admin Roles
When managing a Facebook page, it often ends up having multiple admins since the different people involved want to have a slice of the cake. Either they need to be posting, moderating or have access to Insights. Now it will be possible to assign different roles for the admins of a Facebook Page. There are five different roles to choose between: Manager, Content Creator, Moderator, Advertiser and Insights Analyst. The different roles give you different levels of access to functionalities as seen in the graph. Visit Facebook’s Help Center to find out more about Admin Roles.
2. Switch Region
This feature will be welcomed by international Facebook pages, who are running several localized presences on one page. So far we have only seen this in testing on the Facebook Marketing page, but anticipate that it will be launched some time in the near future. The ‘switch region’ feature means that users visiting a page will be presented with content aimed for the region relevant only for the user. This includes updates, photos, apps etc. The page will have a unified number of Likes for the entire page, but the ‘talking about this’ number will vary according to region. You can read our previous blog post about ‘switch region’.
3. Schedule updates
A new functionality that will definitely be welcomed by page admins is the ability to schedule updates. Many admins are using content management tools from their mere need of scheduling. When writing an update, you are now able to choose date and time below the update field. Your scheduled posts will then appear in your ‘activity log’ in your admin panel. From the activity log you can change the time for publishing or cancel the post if needed. Scheduling seems to be available for all kinds of content except Events, Milestones and Questions, which would have been good to have as well.
4. Reach Data on Timeline Posts
When managing a page, it is always good to gain insights on how your updates are performing in order to improve your efforts. For page admins, Facebook has now launched a simple way to view some simple post metrics on the Timeline. Below each post, you are able to view the number of people the post has reached divided into ’organic’ and ’viral’ reach. Organic reach refers to the number of unique people who have seen your content in their news feed, ticker or on your page. Viral reach, on the other hand, refers to the number of people who saw your post through a friend.
Also below the post, you will be able to see how large a percentage of your page fans saw the post. You can read more about page post metrics in Facebook’s Help Center.
5. Promote Posts
As you see through your post reach data, content posted on your page will only reach a certain percentage of the people who like your page. Facebook has now enabled a feature that allows you to pay to promote certain posts. The promoted posts will then reach more of your fans depending how much you spend and be shown as a sponsored story in their news feeds. When people engage with the post, it will be shown in their friend’s news feed too. If you are set up as ads manager, you can initiate the promoted post directly from the sharing tool of a post. Once you have chosen a budget that fits with your goals and the post is saved, the promoted post is active. Unlike ads, promoted posts are working immediately and you do not have to wait for the approval from Facebook. Read more about Promoted Posts.
Finally, we have also noticed a few new tools, which can be good for some of you to know about – or simply just fun:
- Page Manager for iPhone: You can now install a pages manager on your iphone and post updates, make responses, view insights etc. Download from App Store.
- Camera for iOS: Facebook has released their own photo app that looks a lot like Instagram. Download from App Store.
- Timeline Movie Maker: Will create a move from your Timeline. www.timelinemoviemaker.com.