The Bees Awards – one of its kind international social media marketing award, is held for the third time this year. And what a great year! On the 1st edition, 23 countries participated. On the 2nd edition, 33 countries. This time, no less than 40 countries joined the competition. The list of campaign entries has been as impressive as for the past awards, with big international brands such as Nike, Volkswagen and McDonalds.

In addition to the impressive country representation, this year’s Bees Awards was also a bit more special and exciting to us at Mindjumpers. We were  invited to be a part of the international jury! In the jury, we have helped identify the best marketing efforts based on strategy, creativity and results. These campaigns will define standards and work as best practices for the future. We are happy to list the winners of Bees Awards 2012:

  • Best Use of Micro-Blogging PlatformTwitter Army by Joe Public
  • Best Use of Social Media Platform - The Generous Store by Anthon Berg by Robert/Boisen & Like-minded
  • Best Use of MobileCarling Black Label – Be the Coach by Ogilvy Cape Town
  • Best Use of Alternative ToolsAriel Fashion Shoot by MSL Nordic
  • Best Use of Ad Banners on Social Media PlatformEA Battlefield 3 YouTube banner – Scholz & Volkmer GmbH
  • Best Use of Analytic ToolsThe Camry Effect by Saatchi & Saatchi LA
  • Best Engagement With Consumers - Quicar – The Volks-Campaign by kempertrautmann gmbh
  • Best Relationship with BlogsPrius Inspired Bike by Saatchi & Saatchi LA
  • Best Reputation ManagementIdeas for Good Campaign by Saatchi & Saatchi LA
  • Best Crisis Management“Like This”: American Airlines Responds Socially by Weber Shandwick
  • Best Social CRMeBay India Wins With Social CRM by MSLGROUP
  • Best Branded Viral VideoGo Beyond the Cover by Agence Tuxedo
  • Best Marketing Within Social GamesGears Of War 3- Butcher Shop by MacLaren McCann
  • Best use of Geo-Location for Social Media Marketing (NEW!)MasterCard Food Truck Feast by R/GA
  • Best use of App for Social Media Marketing (NEW!) - Tweet-a-Beer by tenfour
  • Best Tool or Technology for Social Media Marketing (NEW!)Network Against Breast Cancer by Contrapunto Barcelona, S.L.
  • Best Student WorkKeep The Meter Running by Miami Ad School
  • Best Social Media Marketing TheoryLove (and Sex) in the Age of Social Media by Euro RSCG Worldwide PR
  • Best Innovation - Drugs Set Your Timeline by Mccann Erickson, tel-aviv
  • Best CopywritingK-Swiss: MFCEO by 72andSunny
  • Best Art DirectionGo Beyond the Cover by Agence Tuxedo
  • Best CampaignK-Swiss: MFCEO by 72andSunny
  • Agency of the Year - Saatchi & Saatchi Los Angeles

The winning, as well as the nominated, entries all prove that social media has become a global and highly effective marketing tool for brands and organisations around the world, creating amazing results that couldn’t be reached without the power of this media and the people engaging with it.

Two entries, who were both named winners in no less than two categories, were that of K-Swiss: MFCEO created by the agency 72andSunny and the Go Beyond the Cover by Agence Tuxedo. Both cases have created a lot of attention, which I mainly believe is thanks to their untraditional characters. As K-Swiss used provocative and unexpected humour to reach their audience, Dermablend (the brand behind Go Beyond the Cover), used provocative and unexpected elements to create a viral effect of their branded video. With this, both brands succeeded to differentiate themselves from their competitors and reach valuable results. Check out the cases in the videos below:

K-Swiss: MFCEO – Winning entry in Best Campaign and Best Copywriting

Go Beyond The Cover – Winning entry in Best Branded Viral Video and Best Art Direction

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