On our blog, we have previously written about an infographic that illustrates how social networking accounts for a huge amount of time spend online and relates content sharing to brands, but this new infographic from Go-Gulf takes a slightly closer look at how people around the world split their time across different online activities. It also predicts the most popular online activities and trends of the future.

To pull out just a few interesting facts:

  • 30% of the world’s entire population is now online, and the global time spend online per month is equivalent to 3,995,444 years. The average time spend by users is 16 hours per month (32 hours for US residents).
  • Social networking is the most popular and time consuming online activity – with users spending more than one fifth (22%) of their time engaging on social media channels. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day.
  • Google has the highest amount of unique visitors each month (153,441,000), but Facebook is not far behind, and people spend about 4 times as much time on Facebook as on Google (7 hours and 45 minutes vs. 1 hour and 47 minutes).
  • Location-based services, that allow users to “check in” and connect with others based on their current location such as Foursquare and Facebook Places, are currently the fastest growing area of interest and the fastest growing trend of the future.

For more statistics, here is the infographic:

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72 Responses to “How People Spend Their Time Online [Infographic]”

  1. […] is already the online destination where users spend the most time. One report from May of 2012 suggests that users spend nearly 8 hours per month on average perusing […]

  2. […] Compromiso Facebook ya es el destino en línea en donde los usuarios  pasan la mayor parte de su tiempo. Un reporte de mayo del 2012 sugiere que los usuarios pasan casi ocho horas al mes en promedio en […]

  3. […] over 2.4 BILLION people in the world using the internet, spending a total of 35 BILLION hours online per month, this has become the modern day curse for the regular internet user. Luckily […]

  4. Dana says:

    I find that you’re missing a huge component in this survey (or at least from what’s published here). Mobile internet is a largely growing market and the use of apps and mobile internet time would be really helpful to measure.

  5. Dana, thanks for your comment. The use of apps and mobile is certainly worth considering.

  6. […] to name a few. As per a recent study Americans spend every 16mins/hr online. Here’s an infographic on how people spend their time online if you are […]

  7. […] 30% of the world’s entire population is now online – MindJumpers […]

  8. Rishikesh says:

    Useful info. Damn, another 2 minutes gone!

  9. […] at least 3 hours a day on the web and spend at least 22% of that time on a social networking site (Thorhauge, n.d.). Those facts alone are enough to justify why companies pay a good amount of money to get a space […]

  10. […] a strong social media presence. We aim to reach our fans where they spend the most time online, and more than 20% of time spent online is on social media. Also, Mass Relevance shows that 62% of respondents are more likely to engage with social […]

  11. […] user spends an average of 16 hours on the internet doing these […]

  12. […] user spends an average of 16 hours on the internet doing these […]

  13. […] user spends an average of 16 hours on the internet doing these […]

  14. […] your own blog – A study by Go-Gulf found that online users spend 20 percent of all online time reading content. That’s only slightly […]

  15. […] ça vous le savez déjà, ça fait quelques années que des statistiques nous sortent ces histoires ici par exemple, ou là ! Mais avez vous vraiment essayé de vérifier à quel point etes-vous accroc […]

  16. […] Wikipedia verzeichnet Google über eine Milliarde Suchanfragen am Tag. Die Infografik von Go-Gulf zeigt, dass der Durchschnittsnutzer 21% seiner Online-Zeit mit der Suche verbringt. Nach […]

  17. Ole Langer says:

    Missing the scandinavian online populations in the infographics where incidence is higher than US – hence slightly questionnable data but nice infographic and some surprising numbers too

  18. […] Today, according to the infographic below from Mashable, 61% of consumers prefer buying products from a company with customised content and 80% of decision makers prefer content marketing to advertisement. In addition to that 50% of online consumer time is spent engaging with customised content. That is quite a lot of time, considering the amount of time people spend online. […]

  19. […] We’ve got the numbers.  Two billion people are spending thirty five billion hours online monthly.  That’s around sixteen hours a month online per person or thirty two hours for the average American, and what does mean for a sense of time that is both increasingly fast and static?    Entertainment, information consumption, and communicating with others are on the top of the list for things that people use the Internet for.  Shopping, banking and television are now more efficient then ever, leaving us more time to socialize and have fun.  Twenty one percent of time is still spent searching, because of the massive bank of information which is the internet. Why is a fifth of time online spent looking for something online?  Is it fair to say that the incredible speed and variation of the Internet leaves us many possibilities and alternatives for what we want to do with ourselves in our lives overall?  That as technology grows, we can reach more and more of our dreams and desires, even ones we didn’t expect before?  Is this way of searching for self so different then the past ways of doing so, which forced us to interact with others directly in order to find ourselves, instead of a network where we can gain the benefits of others without their direct influence?   It seems that we are getting lonely despite all of the time we  are spending socializing online.  What does this mean for us as people who existing in an Internet influenced world, which is only going to be more and more technologically influenced?  What is the impact of the time we spend, and how can it be used to increase our own health and well being? […]

  20. […] in this world spend 4 Millionyears online as per the statistics. There are few eye catching facts about the online […]

  21. […] Average minutes per day spent with online activities in the US in 2013: 37 Social networks, 29 email,  23 online video, 23 search,  8 blogs. (Sursa: http://www.mindjumpers.com/blog/2012/05/time-spend-online) […]

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