We don’t have to talk about how big Facebook is anymore. They bought Instagram for $1 billion. 800 million active users are registered. Almost every company has a brand page. What seems to be forgotten time-to-time though is why it has become the platform it is. It is the way in which people act and […]
Monthly Archive for May, 2012
Today, brands have the possibility of geo-targeting content (chosing a specific language or location) in order to reach local markets on their centralized, global brand pages. This means that e.g. Danish audiences viewing the global Coca-Cola page will see global updates as well as Danish updates. Lately, Facebook has been testing some new features for […]
The Bees Awards – one of its kind international social media marketing award, is held for the third time this year. And what a great year! On the 1st edition, 23 countries participated. On the 2nd edition, 33 countries. This time, no less than 40 countries joined the competition. The list of campaign entries has […]
On our blog, we have previously written about an infographic that illustrates how social networking accounts for a huge amount of time spend online and relates content sharing to brands, but this new infographic from Go-Gulf takes a slightly closer look at how people around the world split their time across different online activities. It […]
Recruiting soldiers to the army can be a mission impossible in a time where personal comfort is treasured and creation of identity happens online. At least, this was the starting point for the agency DDB’s target group understanding when the Swedish Army released their new recruitment plan: engagement on partly the technological terms of the target group […]
Microsoft just launched their social media rival to the established social media platforms Facebook, Google+, Twitter and Pinterest. The network is called So.cl and focuses on exploring the possibilities of social search for the purpose of learning.
We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more. Multiple channels, multiple tools as well as multiple utilisation possibilities. The task is to figure out when to use what, and what purpose and outcome you have in mind.
It’s probably the most anticipated and discussed IPO in the past decade. The small social network facebook.com has in just 5 years grown to become a 900 million user site and is today expected to set the record for an IPO. The IPO will start at 11am EST. In Europe it is going to be […]
Blog post written by Anders Mikkelsen, Analyst at Mindjumpers As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. In this blog post I will share some practical thoughts from […]
Every day we create 2.5 quintillion bytes of data. Yes, that sounds like quite a lot – and it is! To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being exceedingly interested […]